How do I optimize my widgets performances?

We strongly recommend you to follow these best practices when integrating Outbrain widgets:

• Verify that your integration aligns with the implementation guide to ensure proper implementation.
  
• Place the widgets on all article pages and platforms (desktop, mobile web, AMP, etc.). Choose the best location for each widget to maximize exposure to users. For instance, footer widgets should be placed as close as possible to the end of the content, with no other elements above.
  
• Keep in mind that low exposure (viewability rate) negatively impacts the CTR and RPM.
  
• Choose an appropriate layout for each placement type, such as in-article or footer.
  
• Consider the difference in user behavior across different types of pages, and use separate widget IDs for homepage/category pages and article pages.
  
• Increase RPM by adding more paid recommendations.
  
• Explore additional formats available within the Outbrain Widget Catalog to improve results.