Joker Card: what is it, what are the different technical methods?

The Joker Card allows the publisher to integrate their own elements within the Outbrain feed (e.g: newsletter sign up, own comments modules, etc.). This can be done via 2 different technical methods:

• Joker Custom: allowing partners to add custom elements to the feed using <div> (e.g: their own comments module).

Smartlogic supports multiple Custom Joker cards. This is configurable via the Studio tab, to know more please read this article.

• Joker Callback: allowing partners to get their content via the call of a JS function implemented on the partner’s page. This function automatically gets the DOM element of the Joker and can write its content directly into the feed DOM. (e.g allowing partners to insert their own JS powered elements into the feed such as those powered by other 3rd party vendors).

Smartlogic doesn’t support multiple Joker Callback Cards.

Please note that it is possible to mix Joker Custom and Joker Callback on the same feed.