Any type of promotion on social networks is considered social media advertising. Platforms such as Facebook, Linkedin, Google +, Twitter, Tumblr, Instagram, Pinterest, Snapchat, YouTube, and others, have become a hugely popular advertising channel. From 2014 to 2016, the global social media advertising spend doubled, reaching $31 billion. There are two ways that you can promote your brand on social media: organic reach and paid ads. Organic reach is the number of people who may have been exposed to your social media post in their news feed. Organic reach is non-paid content distribution. The number of times a post is viewed organically will depend on how many times it has been liked and shared by others. Paid ads, on the other hand, are ads that the advertiser has paid for in order that they be distributed on the ad network of the social media platform. It is very difficult to reach large numbers of viewers with organic reach alone. Paid ads are necessary in order to drive traffic to your online assets via social media.