Display ads, which are also sometimes known as banner ads, are a form of paid advertising in which the advertiser pays the website publisher for every ad impression or user click of the display ad. Display ads usually feature text and/or an image, designed to compel the user to click on the ad, leading to a landing page or webpage owned by the advertiser. Display ads are served by an ad exchange – a platform that delivers online ads automatically to publisher sites based on a bidding system.
Display ad networks
Display ad networks are platforms that provide a network of websites in which to promote paid advertisements. Examples of display ad networks include Google Display Network, Yahoo Display Ads, Facebook Ads, Linkedin Ads, ONE by AOL, native ad platforms, such as Outbrain, and many more.