Bottom-of-funnel marketing (BOFU)

Bottom-funnel marketing refers to the stage in the customer journey where potential customers are close to making a purchase decision. At this stage, they have already been exposed to the brand and its offerings through various marketing channels such as social media interactions, email marketing, content marketing, and retargeting ad campaigns. The goal of bottom-funnel marketing is to guide customers toward making a purchase and ultimately convert them into loyal customers.

Bottom-funnel marketing strategies may include personalized recommendations, targeted email campaigns, retargeting ads, and promotions or discounts. The focus is on providing a seamless user experience and addressing any lingering doubts or concerns that may prevent customers from completing their purchases. By understanding the needs and motivations of potential customers at this stage, businesses can tailor their marketing efforts to maximize the chances of conversion and drive revenue growth.