Outbrain in the news
Outbrain Lets Marketers Leverage First Party Data Through Partnership with LiveRamp
May 25, 2016, New York, NY – Today, Outbrain, the world’s leading premium content recommendation platform, announced it has joined forces with LiveRamp, the leading provider of data connectivity and onboarding services, enabling marketers to use their own first party data with Outbrain’s content marketing solution for the first time.
The partnership with LiveRamp extends the capabilities of Outbrain’s Custom Audience product, which lets marketers retarget their website visitors across the Outbrain network. Clients can now engage audience segments based on anonymizied offline CRM and sales transaction data by onboarding their data through LiveRamp.
The integration falls in line with a 2015 Econsultancy study, in which 82% of marketers surveyed indicated they plan on increasing their usage of first party data.
“More than ever, marketers prefer to leverage their own data,” says Matt Crenshaw, Vice President of Product at Outbrain. “Our partnership with LiveRamp allows brands to use their own first party data to reach the right consumers with the right messages and deliver personalized customer experiences.”
Over 150 brands have signed on to Outbrain’s Custom Audiences since it was made available in the first quarter of 2016.
“Enabling CRM data in content marketing platforms such as Outbrain is an essential part of these platforms,” said Travis May, president and GM of LiveRamp. “Bringing offline CRM data into a cost-per-acquisition model such as Outbrain provides enables a much more cost-effective targeting of existing users for reengagement and awareness.”
Outbrain(www.outbrain.com) is the world’s leading, premium content discovery platform, bringing personalized, relevant online, mobile and video content to audiences while helping publishers understand their audiences through data. Outbrain serves over 250 billion personalized content recommendations every month and reaches half-a-billion unique visitors from across the globe.
Outbrain's expansion to some of the web's largest global properties is a reflection of its rapid growth and its successful innovations in supporting a new era of digital publishing. Top-tier premium publications that currently leverage the Outbrain platform include: ESPN, CNN, Le Monde, Fox News, The Guardian, Slate, TheTelegraph, New York Post, Sky News and Time Inc.
Founded in 2006, the company is headquartered in New York with a presence in a growing number of locations globally, including the U.S., UK, Israel, Singapore, Japan and Australia. Follow @Outbrain on Twitter: https://twitter.com/Outbrain
LiveRamp connects more than 300 digital marketing platforms and data providers. We help marketers eliminate data silos and unlock greater value from the tools they use every day. By onboarding and unifying customer data across disparate systems, we provide the connectivity brands need to reach their customers across channels and measure the impact of marketing on sales. LiveRamp is an Acxiom company, delivering privacy safe solutions to market and honoring the best-practices of leading associations including the Digital Advertising Alliance’s (DAA) ICON and App Choices programs. For more information, visit LiveRamp.com