A few stories from around the web that we’re digging this week.


Marketers Who Share Content Drive Traffic, Gain Customers [INFOGRAPHIC] on Mashable

Content Marketing gets visualized in this great overview infographic, created by Blueglass. Click the image above to see the full graphic.

5 Hot New Jobs for Digital Marketers on iMedia Connection

As the digital landscape continues to change, so do the job titles. At the heart of many of the new “hot” digital marketing jobs? Content.

How Dos Equis Uses Facebook to Keep Its Man Interesting to Consumers on Forbes

Brandon Gutman unpacks how Heineken USA’s VP of Marketing, Colin Westcott-Pitt continues to crack open the beer category with its social strategy.

Content Conundrum: How Owned Media Changes the Game on Ad Age

With widespread access to publishing tools in digital, advertisers have the opportunity to communicate directly with their consumers via content rather than rely on traditional publishers. Ted McConnell from the Advertising Research Foundation offers advise on how to think about the transition.

 

And finally, in case you missed it, check out our latest case study that shows that you can build an audience and distribute content at scale, no matter the budget.