Note: Outbrain reserves the right to reject any content for any reason, at our sole discretion. Further, our distribution partners may choose to block specific pages or entire sources, at their sole discretion. If any advertiser gets blocked by a significant portion of the publisher network, Outbrain may choose to terminate the advertiser's campaigns.
Outbrain is a content discovery and amplification platform. We enable the promotion and dissemination of interesting, high-quality content. By default, we display either the title of the article as a link or combine it with a thumbnail image that we pull from the content.
Outbrain accepts articles, videos or slideshows that you’ve either produced yourself or curated and selected for promotion. You can promote content produced by others that may reference your work or further your goals. In our experience, readers enjoy and share content they find interesting. The more interesting your content, the more likely it is to be distributed across our network and discovered by our readers.
Acceptable content includes:
Basic Content Guidelines:
Outbrain reserves the right to block content from the following categories:
*These categories have a higher rate of deceptive business practices and have received a significant number of complaints in the network. Therefore, these categories are subject to greater scrutiny. Submissions will be handled on a case by case basis
We also strictly prohibit content that:
Outbrain reserves the right to reject content for the following quality and tonality infractions:
For more ideas on working with Outbrain, check out our blog post on How Headline Length Impacts Engagement
*The scoop on advertorial / sponsored content:
We accept some forms of advertorial and sponsored content. If you are submitting a third-party review, content that endorses a product or service or testimonials, they must represent the true and honest opinion of a real person who is not affiliated with you, or whose connection to you is clearly and conspicuously disclosed. Testimonials may not contain claims that you cannot substantiate.
Advertorial content we will accept includes high-quality content produced with the aim of engaging audiences through the quality of the material. In these instances, ownership of the content is absolutely clearly disclosed and not misleading in any way, and there is independent entertainment or informational value outside of just information about the brand/product. Content must not employ misleading techniques, including but not limited to: