Welcome to Outbrain’s content guidelines. We define quality content as any article, video, slideshow, infographic, or earned media that offers informational and/or entertainment value to the reader outside of information about the product or service. Below, you’ll find more specifics on what we will and will not accept.
Please note that Outbrain reserves the right to reject any content for any reason at our sole discretion. While we may not identify problematic content before it goes live, content will be blocked post-launch if we feel it compromises the safety, positivity, and/or quality of our network. Further, our distribution partners may choose to block specific pages or entire sources. If any advertiser is blocked by a significant portion of our publisher network, Outbrain may choose to terminate the advertiser's campaigns.
Any content linked to through the Outbrain service that is not identical to the content submitted to Outbrain for pre-approval shall be immediately removed.
A note on affiliate marketing and sponsored content
We accept high-quality, value-adding sponsored content and affiliate marketing with editorial substance beyond mere promotion of a product or service, and where there is clear and conspicuous disclosure of true author and ownership. Content sponsored by and linked to from host site will be subject to the same scrutiny and guidelines as that of the entire Outbrain network. This content will be considered on a case by case basis.
Affiliate marketing sites must adhere to the following guidelines:
Sponsored content must not employ misleading techniques, including but not limited to:
Outbrain reserves the right to block content from the following groups and categories. Restrictions may vary depending on the region your campaign targets, the value provided to the reader, and the quality of the content.
*These categories have a higher rate of deceptive business practices and have received a significant number of complaints in the network. Therefore, these categories are subject to greater scrutiny. Submissions will be handled on a case-by-case basis.
Outbrain strictly prohibits content that employs any of the following:
Contains adware, malware, spyware, virus, Trojan horses or other features designed to infiltrate or damage computer systems or access personally identifiable user information without explicit user consent
Negative Earned Media
Direct competitors cannot promote negative earned media or content that defames or otherwise compromises an industry competitor.
Content should provide a positive, value-adding experience for users.