{"id":636,"date":"2021-03-11T07:43:47","date_gmt":"2021-03-11T07:43:47","guid":{"rendered":"http:\/\/www2.outbrain.com\/resources\/?post_type=blogposts&#038;p=636"},"modified":"2021-03-11T07:43:47","modified_gmt":"2021-03-11T07:43:47","slug":"monetizing-optimizing-maximizing-the-value-of-your-branded-content-for-publishers-and-brands-alike","status":"publish","type":"blogposts","link":"https:\/\/www.outbrain.com\/resources\/blog\/monetizing-optimizing-maximizing-the-value-of-your-branded-content-for-publishers-and-brands-alike\/","title":{"rendered":"Monetizing, Optimizing, &#038; Maximizing the Value of Your Branded Content: For Publishers and Brands Alike"},"featured_media":637,"template":"","meta":{"_acf_changed":false},"product":[],"vertical":[],"topics":[],"class_list":["post-636","blogposts","type-blogposts","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Monetizing, Optimizing, &amp; Maximizing the Value of Your Branded Content: For Publishers and Brands Alike - Resources<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www3.outbrain.com\/resources\/blog\/monetizing-optimizing-maximizing-the-value-of-your-branded-content-for-publishers-and-brands-alike\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Monetizing, Optimizing, &amp; Maximizing the Value of Your Branded Content: For Publishers and Brands Alike - Resources\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www3.outbrain.com\/resources\/blog\/monetizing-optimizing-maximizing-the-value-of-your-branded-content-for-publishers-and-brands-alike\/\" \/>\n<meta property=\"og:site_name\" content=\"Resources\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/outbrain\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www3.outbrain.com\/resources\/wp-content\/uploads\/2021\/03\/OB-Blog-Branded-Content-Master-V2-1024x576-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@outbrain\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www3.outbrain.com\/resources\/blog\/monetizing-optimizing-maximizing-the-value-of-your-branded-content-for-publishers-and-brands-alike\/\",\"url\":\"https:\/\/www3.outbrain.com\/resources\/blog\/monetizing-optimizing-maximizing-the-value-of-your-branded-content-for-publishers-and-brands-alike\/\",\"name\":\"Monetizing, Optimizing, & Maximizing the Value of Your Branded Content: For Publishers and Brands Alike - Resources\",\"isPartOf\":{\"@id\":\"https:\/\/www.outbrain.com\/resources\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www3.outbrain.com\/resources\/blog\/monetizing-optimizing-maximizing-the-value-of-your-branded-content-for-publishers-and-brands-alike\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www3.outbrain.com\/resources\/blog\/monetizing-optimizing-maximizing-the-value-of-your-branded-content-for-publishers-and-brands-alike\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.outbrain.com\/resources\/wp-content\/uploads\/2021\/03\/OB-Blog-Branded-Content-Master-V2-1024x576-1.jpg\",\"datePublished\":\"2021-03-11T07:43:47+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www3.outbrain.com\/resources\/blog\/monetizing-optimizing-maximizing-the-value-of-your-branded-content-for-publishers-and-brands-alike\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www3.outbrain.com\/resources\/blog\/monetizing-optimizing-maximizing-the-value-of-your-branded-content-for-publishers-and-brands-alike\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www3.outbrain.com\/resources\/blog\/monetizing-optimizing-maximizing-the-value-of-your-branded-content-for-publishers-and-brands-alike\/#primaryimage\",\"url\":\"https:\/\/www.outbrain.com\/resources\/wp-content\/uploads\/2021\/03\/OB-Blog-Branded-Content-Master-V2-1024x576-1.jpg\",\"contentUrl\":\"https:\/\/www.outbrain.com\/resources\/wp-content\/uploads\/2021\/03\/OB-Blog-Branded-Content-Master-V2-1024x576-1.jpg\",\"width\":1024,\"height\":576},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www3.outbrain.com\/resources\/blog\/monetizing-optimizing-maximizing-the-value-of-your-branded-content-for-publishers-and-brands-alike\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/www3.outbrain.com\/resources\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Monetizing, Optimizing, &#038; Maximizing the Value of Your Branded Content: For Publishers and Brands Alike\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.outbrain.com\/resources\/#website\",\"url\":\"https:\/\/www.outbrain.com\/resources\/\",\"name\":\"Resources\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.outbrain.com\/resources\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Monetizing, Optimizing, & Maximizing the Value of Your Branded Content: For Publishers and Brands Alike - Resources","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www3.outbrain.com\/resources\/blog\/monetizing-optimizing-maximizing-the-value-of-your-branded-content-for-publishers-and-brands-alike\/","og_locale":"en_US","og_type":"article","og_title":"Monetizing, Optimizing, & Maximizing the Value of Your Branded Content: For Publishers and Brands Alike - Resources","og_url":"https:\/\/www3.outbrain.com\/resources\/blog\/monetizing-optimizing-maximizing-the-value-of-your-branded-content-for-publishers-and-brands-alike\/","og_site_name":"Resources","article_publisher":"https:\/\/www.facebook.com\/outbrain","og_image":[{"width":1024,"height":576,"url":"https:\/\/www3.outbrain.com\/resources\/wp-content\/uploads\/2021\/03\/OB-Blog-Branded-Content-Master-V2-1024x576-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@outbrain","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www3.outbrain.com\/resources\/blog\/monetizing-optimizing-maximizing-the-value-of-your-branded-content-for-publishers-and-brands-alike\/","url":"https:\/\/www3.outbrain.com\/resources\/blog\/monetizing-optimizing-maximizing-the-value-of-your-branded-content-for-publishers-and-brands-alike\/","name":"Monetizing, Optimizing, & Maximizing the Value of Your Branded Content: For Publishers and Brands Alike - Resources","isPartOf":{"@id":"https:\/\/www.outbrain.com\/resources\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www3.outbrain.com\/resources\/blog\/monetizing-optimizing-maximizing-the-value-of-your-branded-content-for-publishers-and-brands-alike\/#primaryimage"},"image":{"@id":"https:\/\/www3.outbrain.com\/resources\/blog\/monetizing-optimizing-maximizing-the-value-of-your-branded-content-for-publishers-and-brands-alike\/#primaryimage"},"thumbnailUrl":"https:\/\/www.outbrain.com\/resources\/wp-content\/uploads\/2021\/03\/OB-Blog-Branded-Content-Master-V2-1024x576-1.jpg","datePublished":"2021-03-11T07:43:47+00:00","breadcrumb":{"@id":"https:\/\/www3.outbrain.com\/resources\/blog\/monetizing-optimizing-maximizing-the-value-of-your-branded-content-for-publishers-and-brands-alike\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www3.outbrain.com\/resources\/blog\/monetizing-optimizing-maximizing-the-value-of-your-branded-content-for-publishers-and-brands-alike\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www3.outbrain.com\/resources\/blog\/monetizing-optimizing-maximizing-the-value-of-your-branded-content-for-publishers-and-brands-alike\/#primaryimage","url":"https:\/\/www.outbrain.com\/resources\/wp-content\/uploads\/2021\/03\/OB-Blog-Branded-Content-Master-V2-1024x576-1.jpg","contentUrl":"https:\/\/www.outbrain.com\/resources\/wp-content\/uploads\/2021\/03\/OB-Blog-Branded-Content-Master-V2-1024x576-1.jpg","width":1024,"height":576},{"@type":"BreadcrumbList","@id":"https:\/\/www3.outbrain.com\/resources\/blog\/monetizing-optimizing-maximizing-the-value-of-your-branded-content-for-publishers-and-brands-alike\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www3.outbrain.com\/resources\/blog\/"},{"@type":"ListItem","position":2,"name":"Monetizing, Optimizing, &#038; Maximizing the Value of Your Branded Content: For Publishers and Brands Alike"}]},{"@type":"WebSite","@id":"https:\/\/www.outbrain.com\/resources\/#website","url":"https:\/\/www.outbrain.com\/resources\/","name":"Resources","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.outbrain.com\/resources\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.outbrain.com\/resources\/wp-json\/wp\/v2\/blogposts\/636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outbrain.com\/resources\/wp-json\/wp\/v2\/blogposts"}],"about":[{"href":"https:\/\/www.outbrain.com\/resources\/wp-json\/wp\/v2\/types\/blogposts"}],"version-history":[{"count":0,"href":"https:\/\/www.outbrain.com\/resources\/wp-json\/wp\/v2\/blogposts\/636\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outbrain.com\/resources\/wp-json\/wp\/v2\/media\/637"}],"wp:attachment":[{"href":"https:\/\/www.outbrain.com\/resources\/wp-json\/wp\/v2\/media?parent=636"}],"wp:term":[{"taxonomy":"product","embeddable":true,"href":"https:\/\/www.outbrain.com\/resources\/wp-json\/wp\/v2\/product?post=636"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/www.outbrain.com\/resources\/wp-json\/wp\/v2\/vertical?post=636"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/www.outbrain.com\/resources\/wp-json\/wp\/v2\/topics?post=636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}