Why Before the How
It’s true that search ads have remained a big part of almost every marketer’s digital toolbox since the beginning of online advertising.
Though nowadays, more consumers than ever are discovering new experiences beyond the SERP. And often a keyword just isn’t enough when it comes to executing a full-funnel marketing strategy — or, for that matter, creating lasting connections with target audiences.
Which is exactly what makes native ads such a critical complement to your existing digital tactics, driving…
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