The power of discovery vs. Search and Social
Discovery & E-Commerce Outbrain’s Native Discovery platform helps e-commerce brands connect with one third of the world’s consumers on the open web, thanks to innovative formats specifically designed for online shoppers.
There’s value to Search and Social in getting shoppers to check-out, but there’s a limit. Search users seek something specific, with the process already based on a particular topic or product to meet their needs. Social users are more interested in what their peers are debating, buying, and reviewing. While they may not have a specific product in mind, there has to be relevant social context in order to pique their interest.
In the world of e-commerce, consumer behavior is tailored more to ‘exploration mode’. Types of consumers can be categorized as:
1. “The Browser” – They seek that “what’s next?” moment, without a clear direction but are open to something new.
2. “The Lister” – They have an idea as to what they want to do, but are unsure what does it for them.
3. “The Abandoner” – They’ve previously expressed interest in something without following through with it.
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