Advertise on Sky Sports

Sky Sports is the #1 sports news website in the UK in terms of online traffic, with more than 78 million monthly visitors.

About Sky Sports

Sky Sports is one of the channels under the Sky Media umbrella, and is the leading website for sports news and entertainment in the UK. It ranks #70 for websites in the UK in all categories. The majority of site traffic comes from the United Kingdom, with three-quarters of the audience being male, and around 70% of the audience aged 35 and under.

Sky Sports


  • Sports News & Entertainment

Monthly Visits

10M to 100M

Our Solutions

From content creation and campaign development, brand licensing and distribution deals, to event activation and journalism training programs – Sky Sports is the gateway to your business growth.

Impactful Ad Formats

Native, in-feed ad experiences that cut through the noise and win real attention

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Access A Global Audience Who Wants To Understand And Engage With The World.

  • 7,000 Media Properties
  • 1 Billion Monthly Uniques
  • 344 Billion Monthly Impressions