• Recent scandals have required sweeping changes across the industry as to how brands use data.
• User-based targeting may not be the most effective way to reach consumers.

• The upside of connected devices is enormous, but the security risks evolve all the time.
• How some companies are protecting customer data through these devices
• We’re seeing an influx of products into the market where little thought is going into security.

When it comes to digital consumption, I’m about as avid as it gets. While I use my Amazon firestick to find a new show, I simultaneously scroll through Instagram and shop on my laptop.

Sarah Baird, general manager, U.S., at Outbrain, discusses game-changing brands.

In all channels and interactions, the best advertising is that targeted at the customer experience .

The digital advertising industry is changing. Third party cookies are being rendered obsolete by recent browser updates including Safari’s ITP 2.2/2.3 and Firefox’s v69.