We recently caught up with Sandeep Balani, Head of India, Outbrain.
Rewinding 2019: Top 200 News in MarTech that Sets the Bar for 2020-2024
The first decade for Martech-as-a-service is coming to its end. What was the year 2019 like for the industry?
Plus, behind Aerie's struggles
Plus, the creative leader of the decade
Plus, ET reunites with Elliott
Plus, the battle over sharing passwords
Plus, Disney+ reveals its marketing blitz
“Native advertising is the most effective format to generate engagement with consumers, J. Mosse”, (Outbrain)
Native advertising has become the preferred advertising model among brands and agencies; Julien Mosse, from Outbrain, reveals the reasons and the degree of penetration he is having
With some concerns of lower payouts, publishers see upside in Taboola-Outbrain combination
With Taboola and Outbrain poised to become a single company, they no longer have to worry about competing with one another for business.