As publishers pursue the critical goal of revenue diversification, competing KPIs have become a significant blocker — not only slowing the pursuit of revenue streams but also compromising the user experience.
Source: Digiday.comRead More
Alexander Erlmeier will serve as its next Chief Revenue Officer. Erlmeier, a ten-year veteran of Outbrain, will be responsible for global business development and growth across all regions and functions of the business organization.
Source: Globe NewswireRead More
The multi-year deal will feed organic and paid content across international platforms.
New business line uses proprietary bidding and optimization AI technology to activate revenue streams beyond advertising.
Source: Global News WireRead More
How should advertisers split their budgets between the open web and the major ‘walled gardens’? Do advertisers have a moral responsibility to help safeguard the future strength and diversity of the open web?
Source: NewDigitalAgeRead More