Outbrain to integrate DoubleVerify’s brand safety floor, fraud avoidance and viewability measurement into every Onyx by Outbrain™ campaign.

Advertisers, including Onyx by Outbrain™ customers, can now access transparent carbon emissions data.

The partnership creates more opportunities for advertisers to connect with targeted consumer audiences by extending Outbrain’s AI-driven customisation across Summit Media’s premium digital properties, which include platforms like PEP.ph, Cosmo.PH, Smart Parenting PH, and Esquire PH.

The technology evolution affects all industries, and media and publishing is no different.

Brands are moving toward establishing attention as the new currency as a part of an industry-wide push for measurement tools that focus on whether someone had an opportunity to absorb an ad’s message. While viewability tells advertisers that their ads were in a consumer’s view, it doesn’t provide much beyond that, but attention shows how engaged a […]