Revenue generation will vary from site to site due to a number of factors. These include:
Audience: Some audiences are more engaged with content recommendations than others
Category: Some website categories are more conducive to engaging with content recommendations
Widget Type: Different widget formats/layouts will yield different results
Widget Placement: Positioning of widgets on your page will yield different results
Outbrain widgets should be deployed for at least 30 days in order to allow for adequate data to be collected. This will make insights for optimization more clear, and will give our algorithms enough data to automatically optimize revenue via more targeted recommendations for your audience.