{"id":424,"date":"2023-02-02T12:15:49","date_gmt":"2023-02-02T12:15:49","guid":{"rendered":"https:\/\/www.outbrain.com\/glossary\/?p=424"},"modified":"2023-02-02T12:15:50","modified_gmt":"2023-02-02T12:15:50","slug":"content-recommendations","status":"publish","type":"post","link":"https:\/\/www.outbrain.com\/glossary\/content-recommendations\/","title":{"rendered":"Content recommendations"},"content":{"rendered":"\n<p>Content recommendations (or native recommendations) are content pieces that are suggested or recommended to web users on the web page they are visiting. Content recommendations are served via discovery platforms such as Outbrain. They are designed to enhance the experience of the reader by suggesting articles that may interest them, based on their past online activity. Content recommendation space is purchased by advertisers, who create and provide relevant content that is automatically served to users on publisher sites via content recommendation widgets. Content recommendations are similar to native ads. They provide interesting and useful information to targeted users while they browse the internet. Content recommendations are often denoted by a title such as \u201cYou May Like This\u201d or \u201cRecommended Posts\u201d.<\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.outbrain.com\/blog\/wp-content\/uploads\/2019\/05\/digital-advertising-glossary-1-jpeg.jpg\" alt=\"\" width=\"499\" height=\"401\"><\/p>\n\n\n\n<p id=\"caption-attachment-36348\"><em>Example: Outbrain content recommendation<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content recommendations (or native recommendations) are content pieces that are suggested or recommended to web users on the web page they are visiting. Content recommendations are served via discovery platforms such as Outbrain. They are designed to enhance the experience of the reader by suggesting articles that may interest them, based on their past online [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-424","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Content recommendations - Outbrain - Glossary<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www3.outbrain.com\/glossary\/content-recommendations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content recommendations - Outbrain - Glossary\" \/>\n<meta property=\"og:description\" content=\"Content recommendations (or native recommendations) are content pieces that are suggested or recommended to web users on the web page they are visiting. Content recommendations are served via discovery platforms such as Outbrain. They are designed to enhance the experience of the reader by suggesting articles that may interest them, based on their past online [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www3.outbrain.com\/glossary\/content-recommendations\/\" \/>\n<meta property=\"og:site_name\" content=\"Outbrain - Glossary\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-02T12:15:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-02T12:15:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.outbrain.com\/blog\/wp-content\/uploads\/2019\/05\/digital-advertising-glossary-1-jpeg.jpg\" \/>\n<meta name=\"author\" content=\"Laura Kloot\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Kloot\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www3.outbrain.com\/glossary\/content-recommendations\/\",\"url\":\"https:\/\/www3.outbrain.com\/glossary\/content-recommendations\/\",\"name\":\"Content recommendations - Outbrain - Glossary\",\"isPartOf\":{\"@id\":\"https:\/\/www.outbrain.com\/glossary\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www3.outbrain.com\/glossary\/content-recommendations\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www3.outbrain.com\/glossary\/content-recommendations\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.outbrain.com\/blog\/wp-content\/uploads\/2019\/05\/digital-advertising-glossary-1-jpeg.jpg\",\"datePublished\":\"2023-02-02T12:15:49+00:00\",\"dateModified\":\"2023-02-02T12:15:50+00:00\",\"author\":{\"@id\":\"https:\/\/www.outbrain.com\/glossary\/#\/schema\/person\/2fd0d10420d2202d7af88e76e35f9b04\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www3.outbrain.com\/glossary\/content-recommendations\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www3.outbrain.com\/glossary\/content-recommendations\/#primaryimage\",\"url\":\"https:\/\/www.outbrain.com\/blog\/wp-content\/uploads\/2019\/05\/digital-advertising-glossary-1-jpeg.jpg\",\"contentUrl\":\"https:\/\/www.outbrain.com\/blog\/wp-content\/uploads\/2019\/05\/digital-advertising-glossary-1-jpeg.jpg\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.outbrain.com\/glossary\/#website\",\"url\":\"https:\/\/www.outbrain.com\/glossary\/\",\"name\":\"Outbrain - Glossary\",\"description\":\"Outbrain&#039;s Digital Advertising &amp; Marketing Glossary\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.outbrain.com\/glossary\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.outbrain.com\/glossary\/#\/schema\/person\/2fd0d10420d2202d7af88e76e35f9b04\",\"name\":\"Laura Kloot\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.outbrain.com\/glossary\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/038ae414b7899ad220f33eebade47b42de33aa70cb0e1235921e08075cc00f56?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/038ae414b7899ad220f33eebade47b42de33aa70cb0e1235921e08075cc00f56?s=96&d=mm&r=g\",\"caption\":\"Laura Kloot\"},\"url\":\"https:\/\/www.outbrain.com\/glossary\/author\/lkloot\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Content recommendations - Outbrain - Glossary","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www3.outbrain.com\/glossary\/content-recommendations\/","og_locale":"en_US","og_type":"article","og_title":"Content recommendations - Outbrain - Glossary","og_description":"Content recommendations (or native recommendations) are content pieces that are suggested or recommended to web users on the web page they are visiting. 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