{"id":418,"date":"2023-02-02T12:11:45","date_gmt":"2023-02-02T12:11:45","guid":{"rendered":"https:\/\/www.outbrain.com\/glossary\/?p=418"},"modified":"2023-02-02T12:11:47","modified_gmt":"2023-02-02T12:11:47","slug":"online-advertising","status":"publish","type":"post","link":"https:\/\/www.outbrain.com\/glossary\/online-advertising\/","title":{"rendered":"Online advertising"},"content":{"rendered":"\n<p>Any type of advertising that occurs on the internet is considered online advertising. Online advertising comes in many forms, including display advertising, search engine advertising, email advertising, social media advertising,\u00a0<a href=\"http:\/\/www.outbrain.com\/\">content recommendations<\/a>, mobile advertising (app advertising). There are many challenges that come with online advertising, such as \u2018ad fatigue\u2019, when people tire of seeing online ads, rendering them ineffective, and the increasing popularity of ad blockers, which prevent ads from appearing on the user\u2019s device. According to\u00a0<a href=\"https:\/\/pagefair.com\/blog\/2017\/adblockreport\/\">recent stats<\/a>, 11% of the online population worldwide is blocking internet ads.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Any type of advertising that occurs on the internet is considered online advertising. Online advertising comes in many forms, including display advertising, search engine advertising, email advertising, social media advertising,\u00a0content recommendations, mobile advertising (app advertising). There are many challenges that come with online advertising, such as \u2018ad fatigue\u2019, when people tire of seeing online ads, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-418","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online advertising - Outbrain - Glossary<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www3.outbrain.com\/glossary\/online-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online advertising - Outbrain - Glossary\" \/>\n<meta property=\"og:description\" content=\"Any type of advertising that occurs on the internet is considered online advertising. Online advertising comes in many forms, including display advertising, search engine advertising, email advertising, social media advertising,\u00a0content recommendations, mobile advertising (app advertising). 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