{"id":416,"date":"2023-02-02T12:10:51","date_gmt":"2023-02-02T12:10:51","guid":{"rendered":"https:\/\/www.outbrain.com\/glossary\/?p=416"},"modified":"2023-02-02T12:10:53","modified_gmt":"2023-02-02T12:10:53","slug":"paid-advertising","status":"publish","type":"post","link":"https:\/\/www.outbrain.com\/glossary\/paid-advertising\/","title":{"rendered":"Paid advertising"},"content":{"rendered":"\n<p>Paid advertising is any type of advertising that is paid for. It stands in contrast to owned advertising (ads promoted on the advertiser\u2019s own channels, such as its own company website, YouTube channel or social media pages), or earned advertising (writeups in magazines, blogs, websites, influencer platforms, product reviews etc, produced by a third party without being commissioned or solicited by the advertiser). Types of paid advertising include PPC (pay per click), PPI (pay per impression) and display ads, or banner ads.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Paid advertising is any type of advertising that is paid for. It stands in contrast to owned advertising (ads promoted on the advertiser\u2019s own channels, such as its own company website, YouTube channel or social media pages), or earned advertising (writeups in magazines, blogs, websites, influencer platforms, product reviews etc, produced by a third party [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-416","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Paid advertising - Outbrain - Glossary<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www3.outbrain.com\/glossary\/paid-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paid advertising - Outbrain - Glossary\" \/>\n<meta property=\"og:description\" content=\"Paid advertising is any type of advertising that is paid for. 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