{"id":410,"date":"2023-02-02T12:07:56","date_gmt":"2023-02-02T12:07:56","guid":{"rendered":"https:\/\/www.outbrain.com\/glossary\/?p=410"},"modified":"2023-02-02T12:07:58","modified_gmt":"2023-02-02T12:07:58","slug":"search-advertising","status":"publish","type":"post","link":"https:\/\/www.outbrain.com\/glossary\/search-advertising\/","title":{"rendered":"Search advertising"},"content":{"rendered":"\n<p>Search advertising is the promotion of ads on search engine listings or on the sidebar of search engine results pages (also known as SERPs). Search advertising is a very popular channel, largely due to the sheer volume of traffic seen by SERPs. It was estimated that there were&nbsp;<a href=\"https:\/\/www.smartinsights.com\/search-engine-marketing\/search-engine-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">1.2 trillion searches on Google<\/a>&nbsp;in 2017. When a person uses a search engine, they are actively looking for something \u2013 whether it be a product to buy, a service, or information. Search ads are regarded as extremely effective as they reach users when they are actively engaged with a search query, which means they are more likely to click and convert. Search ads are available on all search engines, such as Google. Bing, Yahoo and others.<\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.outbrain.com\/blog\/wp-content\/uploads\/2019\/05\/digital-advertising-glossary-3-v2-jpeg.jpg\" alt=\"\" width=\"679\" height=\"815\"><\/p>\n\n\n\n<p id=\"caption-attachment-36354\"><em>Search ads are marked in the red box.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search advertising is the promotion of ads on search engine listings or on the sidebar of search engine results pages (also known as SERPs). Search advertising is a very popular channel, largely due to the sheer volume of traffic seen by SERPs. It was estimated that there were&nbsp;1.2 trillion searches on Google&nbsp;in 2017. When a [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-410","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Search advertising - Outbrain - Glossary<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www3.outbrain.com\/glossary\/search-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Search advertising - Outbrain - Glossary\" \/>\n<meta property=\"og:description\" content=\"Search advertising is the promotion of ads on search engine listings or on the sidebar of search engine results pages (also known as SERPs). Search advertising is a very popular channel, largely due to the sheer volume of traffic seen by SERPs. It was estimated that there were&nbsp;1.2 trillion searches on Google&nbsp;in 2017. When a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www3.outbrain.com\/glossary\/search-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"Outbrain - Glossary\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-02T12:07:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-02T12:07:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.outbrain.com\/blog\/wp-content\/uploads\/2019\/05\/digital-advertising-glossary-3-v2-jpeg.jpg\" \/>\n<meta name=\"author\" content=\"Laura Kloot\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Kloot\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www3.outbrain.com\/glossary\/search-advertising\/\",\"url\":\"https:\/\/www3.outbrain.com\/glossary\/search-advertising\/\",\"name\":\"Search advertising - Outbrain - Glossary\",\"isPartOf\":{\"@id\":\"https:\/\/www.outbrain.com\/glossary\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www3.outbrain.com\/glossary\/search-advertising\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www3.outbrain.com\/glossary\/search-advertising\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.outbrain.com\/blog\/wp-content\/uploads\/2019\/05\/digital-advertising-glossary-3-v2-jpeg.jpg\",\"datePublished\":\"2023-02-02T12:07:56+00:00\",\"dateModified\":\"2023-02-02T12:07:58+00:00\",\"author\":{\"@id\":\"https:\/\/www.outbrain.com\/glossary\/#\/schema\/person\/2fd0d10420d2202d7af88e76e35f9b04\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www3.outbrain.com\/glossary\/search-advertising\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www3.outbrain.com\/glossary\/search-advertising\/#primaryimage\",\"url\":\"https:\/\/www.outbrain.com\/blog\/wp-content\/uploads\/2019\/05\/digital-advertising-glossary-3-v2-jpeg.jpg\",\"contentUrl\":\"https:\/\/www.outbrain.com\/blog\/wp-content\/uploads\/2019\/05\/digital-advertising-glossary-3-v2-jpeg.jpg\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.outbrain.com\/glossary\/#website\",\"url\":\"https:\/\/www.outbrain.com\/glossary\/\",\"name\":\"Outbrain - Glossary\",\"description\":\"Outbrain&#039;s Digital Advertising &amp; Marketing Glossary\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.outbrain.com\/glossary\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.outbrain.com\/glossary\/#\/schema\/person\/2fd0d10420d2202d7af88e76e35f9b04\",\"name\":\"Laura Kloot\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.outbrain.com\/glossary\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/038ae414b7899ad220f33eebade47b42de33aa70cb0e1235921e08075cc00f56?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/038ae414b7899ad220f33eebade47b42de33aa70cb0e1235921e08075cc00f56?s=96&d=mm&r=g\",\"caption\":\"Laura Kloot\"},\"url\":\"https:\/\/www.outbrain.com\/glossary\/author\/lkloot\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Search advertising - Outbrain - Glossary","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www3.outbrain.com\/glossary\/search-advertising\/","og_locale":"en_US","og_type":"article","og_title":"Search advertising - Outbrain - Glossary","og_description":"Search advertising is the promotion of ads on search engine listings or on the sidebar of search engine results pages (also known as SERPs). 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