{"id":406,"date":"2023-02-02T12:05:30","date_gmt":"2023-02-02T12:05:30","guid":{"rendered":"https:\/\/www.outbrain.com\/glossary\/?p=406"},"modified":"2023-02-02T12:05:32","modified_gmt":"2023-02-02T12:05:32","slug":"video-advertising","status":"publish","type":"post","link":"https:\/\/www.outbrain.com\/glossary\/video-advertising\/","title":{"rendered":"Video advertising"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.outbrain.com\/blog\/online-video-advertising-guide\/\">Video advertising<\/a>&nbsp;is the promotion of ads via video.&nbsp;<a href=\"https:\/\/www.outbrain.com\/blog\/video-content-types\/\">Video ads can take many forms<\/a>, whether they be short image-style videos, explainer videos or product videos. Videos may be promoted on various advertising networks, including social media and native video networks, such as Outbrain\u2019s&nbsp;<a href=\"https:\/\/www.outbrain.com\/blog\/outbrain-video-focus\/\">FOCUS, Click-to-Watch native video platform<\/a>.<\/p>\n\n\n\n<p>According to Hubspot,&nbsp;<a href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-video-marketing-new-data\">video is the preferred medium<\/a>&nbsp;for web users.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.outbrain.com\/blog\/wp-content\/uploads\/2019\/05\/digital-advertising-glossary-4-jpeg.jpg\" alt=\"\" class=\"wp-image-36355\"\/><\/figure>\n\n\n\n<p>Video is predicted to make up 80% of consumer internet traffic in 2019. For these reasons, video advertising has surged in popularity in recent years, with 87% of marketers using video in their advertising and marketing activities.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Video advertising&nbsp;is the promotion of ads via video.&nbsp;Video ads can take many forms, whether they be short image-style videos, explainer videos or product videos. Videos may be promoted on various advertising networks, including social media and native video networks, such as Outbrain\u2019s&nbsp;FOCUS, Click-to-Watch native video platform. According to Hubspot,&nbsp;video is the preferred medium&nbsp;for web users. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-406","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Video advertising - Outbrain - Glossary<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www3.outbrain.com\/glossary\/video-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Video advertising - Outbrain - Glossary\" \/>\n<meta property=\"og:description\" content=\"Video advertising&nbsp;is the promotion of ads via video.&nbsp;Video ads can take many forms, whether they be short image-style videos, explainer videos or product videos. Videos may be promoted on various advertising networks, including social media and native video networks, such as Outbrain\u2019s&nbsp;FOCUS, Click-to-Watch native video platform. According to Hubspot,&nbsp;video is the preferred medium&nbsp;for web users. 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