{"id":376,"date":"2023-02-02T11:48:31","date_gmt":"2023-02-02T11:48:31","guid":{"rendered":"https:\/\/www.outbrain.com\/glossary\/?p=376"},"modified":"2023-02-02T11:48:33","modified_gmt":"2023-02-02T11:48:33","slug":"brand-voice","status":"publish","type":"post","link":"https:\/\/www.outbrain.com\/glossary\/brand-voice\/","title":{"rendered":"Brand voice"},"content":{"rendered":"\n<p>Brand voice refers specifically to the way a brand \u2018speaks\u2019 or \u2018sounds\u2019 in all the ways it communicates with the wider world. This includes all written materials, whether it be the website, slogans, ads, landing pages, blogs, marketing and support emails, as well as audio content, such as jingles, TV or radio ads, video guides, in-store loudspeaker announcements, and more. The brand voice should reflect the overall brand identity and brand personality. For instance, a brand with a soft, caring personality can adopt a mom brand voice that is smooth, soothing and reassuring. While brand voice focuses on the way the brand \u2018talks\u2019, it is also supported by the brand\u2019s design look and feel. For a brand voice to be effective, it must always be authentic and consistent with the brand identity. Having a brand book that describes the brand voice and provides examples is a great way to ensure all employees are aligned in their messaging voice.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand voice refers specifically to the way a brand \u2018speaks\u2019 or \u2018sounds\u2019 in all the ways it communicates with the wider world. This includes all written materials, whether it be the website, slogans, ads, landing pages, blogs, marketing and support emails, as well as audio content, such as jingles, TV or radio ads, video guides, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-376","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brand voice - Outbrain - Glossary<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www3.outbrain.com\/glossary\/brand-voice\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand voice - Outbrain - Glossary\" \/>\n<meta property=\"og:description\" content=\"Brand voice refers specifically to the way a brand \u2018speaks\u2019 or \u2018sounds\u2019 in all the ways it communicates with the wider world. This includes all written materials, whether it be the website, slogans, ads, landing pages, blogs, marketing and support emails, as well as audio content, such as jingles, TV or radio ads, video guides, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www3.outbrain.com\/glossary\/brand-voice\/\" \/>\n<meta property=\"og:site_name\" content=\"Outbrain - Glossary\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-02T11:48:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-02T11:48:33+00:00\" \/>\n<meta name=\"author\" content=\"Laura Kloot\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Kloot\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www3.outbrain.com\/glossary\/brand-voice\/\",\"url\":\"https:\/\/www3.outbrain.com\/glossary\/brand-voice\/\",\"name\":\"Brand voice - Outbrain - Glossary\",\"isPartOf\":{\"@id\":\"https:\/\/www.outbrain.com\/glossary\/#website\"},\"datePublished\":\"2023-02-02T11:48:31+00:00\",\"dateModified\":\"2023-02-02T11:48:33+00:00\",\"author\":{\"@id\":\"https:\/\/www.outbrain.com\/glossary\/#\/schema\/person\/2fd0d10420d2202d7af88e76e35f9b04\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www3.outbrain.com\/glossary\/brand-voice\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.outbrain.com\/glossary\/#website\",\"url\":\"https:\/\/www.outbrain.com\/glossary\/\",\"name\":\"Outbrain - Glossary\",\"description\":\"Outbrain&#039;s Digital Advertising &amp; Marketing Glossary\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.outbrain.com\/glossary\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.outbrain.com\/glossary\/#\/schema\/person\/2fd0d10420d2202d7af88e76e35f9b04\",\"name\":\"Laura Kloot\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.outbrain.com\/glossary\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/038ae414b7899ad220f33eebade47b42de33aa70cb0e1235921e08075cc00f56?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/038ae414b7899ad220f33eebade47b42de33aa70cb0e1235921e08075cc00f56?s=96&d=mm&r=g\",\"caption\":\"Laura Kloot\"},\"url\":\"https:\/\/www.outbrain.com\/glossary\/author\/lkloot\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Brand voice - Outbrain - Glossary","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www3.outbrain.com\/glossary\/brand-voice\/","og_locale":"en_US","og_type":"article","og_title":"Brand voice - Outbrain - Glossary","og_description":"Brand voice refers specifically to the way a brand \u2018speaks\u2019 or \u2018sounds\u2019 in all the ways it communicates with the wider world. This includes all written materials, whether it be the website, slogans, ads, landing pages, blogs, marketing and support emails, as well as audio content, such as jingles, TV or radio ads, video guides, [&hellip;]","og_url":"https:\/\/www3.outbrain.com\/glossary\/brand-voice\/","og_site_name":"Outbrain - Glossary","article_published_time":"2023-02-02T11:48:31+00:00","article_modified_time":"2023-02-02T11:48:33+00:00","author":"Laura Kloot","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Laura Kloot","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www3.outbrain.com\/glossary\/brand-voice\/","url":"https:\/\/www3.outbrain.com\/glossary\/brand-voice\/","name":"Brand voice - Outbrain - Glossary","isPartOf":{"@id":"https:\/\/www.outbrain.com\/glossary\/#website"},"datePublished":"2023-02-02T11:48:31+00:00","dateModified":"2023-02-02T11:48:33+00:00","author":{"@id":"https:\/\/www.outbrain.com\/glossary\/#\/schema\/person\/2fd0d10420d2202d7af88e76e35f9b04"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www3.outbrain.com\/glossary\/brand-voice\/"]}]},{"@type":"WebSite","@id":"https:\/\/www.outbrain.com\/glossary\/#website","url":"https:\/\/www.outbrain.com\/glossary\/","name":"Outbrain - Glossary","description":"Outbrain&#039;s Digital Advertising &amp; Marketing Glossary","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.outbrain.com\/glossary\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.outbrain.com\/glossary\/#\/schema\/person\/2fd0d10420d2202d7af88e76e35f9b04","name":"Laura Kloot","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.outbrain.com\/glossary\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/038ae414b7899ad220f33eebade47b42de33aa70cb0e1235921e08075cc00f56?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/038ae414b7899ad220f33eebade47b42de33aa70cb0e1235921e08075cc00f56?s=96&d=mm&r=g","caption":"Laura Kloot"},"url":"https:\/\/www.outbrain.com\/glossary\/author\/lkloot\/"}]}},"_links":{"self":[{"href":"https:\/\/www.outbrain.com\/glossary\/wp-json\/wp\/v2\/posts\/376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outbrain.com\/glossary\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outbrain.com\/glossary\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outbrain.com\/glossary\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outbrain.com\/glossary\/wp-json\/wp\/v2\/comments?post=376"}],"version-history":[{"count":0,"href":"https:\/\/www.outbrain.com\/glossary\/wp-json\/wp\/v2\/posts\/376\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.outbrain.com\/glossary\/wp-json\/wp\/v2\/media?parent=376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outbrain.com\/glossary\/wp-json\/wp\/v2\/categories?post=376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outbrain.com\/glossary\/wp-json\/wp\/v2\/tags?post=376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}