{"version":"1.0","provider_name":"Outbrain - Glossary","provider_url":"https:\/\/www.outbrain.com\/glossary","author_name":"Laura Kloot","author_url":"https:\/\/www.outbrain.com\/glossary\/author\/lkloot\/","title":"Bottom-of-funnel marketing (BOFU) - Outbrain - Glossary","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"SoJ8LtD6PK\"><a href=\"https:\/\/www.outbrain.com\/glossary\/bottom-of-funnel-marketing-bofu\/\">Bottom-of-funnel marketing (BOFU)<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.outbrain.com\/glossary\/bottom-of-funnel-marketing-bofu\/embed\/#?secret=SoJ8LtD6PK\" width=\"600\" height=\"338\" title=\"&#8220;Bottom-of-funnel marketing (BOFU)&#8221; &#8212; Outbrain - Glossary\" data-secret=\"SoJ8LtD6PK\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.outbrain.com\/glossary\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","description":"Bottom-funnel marketing refers to the stage in the customer journey where potential customers are close to making a purchase decision. At this stage, they have already been exposed to the brand and its offerings through various marketing channels such as social media interactions, email marketing, content marketing, and retargeting ad campaigns. The goal of bottom-funnel [&hellip;]"}