1.0Outbrain - Glossaryhttps://www.outbrain.com/glossaryLaura Kloothttps://www.outbrain.com/glossary/author/lkloot/Programmatic advertising - Outbrain - Glossaryrich600338<blockquote class="wp-embedded-content" data-secret="X34jioScUf"><a href="https://www.outbrain.com/glossary/programmatic-advertising/">Programmatic advertising</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.outbrain.com/glossary/programmatic-advertising/embed/#?secret=X34jioScUf" width="600" height="338" title="“Programmatic advertising” — Outbrain - Glossary" data-secret="X34jioScUf" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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Programmatic advertising is an automated way of buying and selling advertising space in real time. It uses algorithms and software to purchase digital advertising, as opposed to traditional methods such as manual RFPs (Requests for Proposals) and negotiations. Programmatic advertising uses data about online consumer activity to optimize ad campaigns in real time. Programmatic advertising […]