1.0Outbrain - Glossaryhttps://www.outbrain.com/glossaryLaura Kloothttps://www.outbrain.com/glossary/author/lkloot/rich600338<blockquote class="wp-embedded-content" data-secret="lmLEkdjCra"><a href="https://www.outbrain.com/glossary/dsp-demand-side-platform%ef%bf%bc/">DSP (Demand Side Platform)</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.outbrain.com/glossary/dsp-demand-side-platform%ef%bf%bc/embed/#?secret=lmLEkdjCra" width="600" height="338" title="“DSP (Demand Side Platform)” — Outbrain - Glossary" data-secret="lmLEkdjCra" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.outbrain.com/glossary/wp-includes/js/wp-embed.min.js /* ]]> */ </script> A Demand Side Platform, also known as a DSP, is an online network of ad inventory supply, where advertisers can buy ad placements made available by online publishers. Advertisers can bid in auctions for ad impressions, and thereby purchase ad space across many different websites and mobile apps. In simple terms, a DSP is a […]