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<oembed><version>1.0</version><provider_name>Outbrain - Glossary</provider_name><provider_url>https://www.outbrain.com/glossary</provider_url><author_name>Laura Kloot</author_name><author_url>https://www.outbrain.com/glossary/author/lkloot/</author_url><title>Conversion tracking - Outbrain - Glossary</title><type>rich</type><width>600</width><height>338</height><html>&lt;blockquote class="wp-embedded-content" data-secret="BPqukgoRMH"&gt;&lt;a href="https://www.outbrain.com/glossary/conversion-tracking/"&gt;Conversion tracking&lt;/a&gt;&lt;/blockquote&gt;&lt;iframe sandbox="allow-scripts" security="restricted" src="https://www.outbrain.com/glossary/conversion-tracking/embed/#?secret=BPqukgoRMH" width="600" height="338" title="&#x201C;Conversion tracking&#x201D; &#x2014; Outbrain - Glossary" data-secret="BPqukgoRMH" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"&gt;&lt;/iframe&gt;&lt;script type="text/javascript"&gt;
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</html><description>Conversion tracking is an important part of online marketing and an essential tool for understanding customer behavior. It involves taking action to see what customers do after they have clicked on an online ad. Brands and marketers use conversion tracking to gain insight into the effectiveness of their advertisements and campaigns, as well as which [&hellip;]</description></oembed>
