1.0Outbrain - Glossaryhttps://www.outbrain.com/glossaryLaura Kloothttps://www.outbrain.com/glossary/author/lkloot/Brand positioning - Outbrain - Glossaryrich600338<blockquote class="wp-embedded-content" data-secret="VTs11WTIDl"><a href="https://www.outbrain.com/glossary/brand-positioning/">Brand positioning</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.outbrain.com/glossary/brand-positioning/embed/#?secret=VTs11WTIDl" width="600" height="338" title="“Brand positioning” — Outbrain - Glossary" data-secret="VTs11WTIDl" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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Brand positioning relates to the place a brand occupies in the minds of consumers, especially in relation to other brands. In this way, it is somewhat similar to brand perception. One of the most important aspects of brand positioning is differentiating the brand in the minds of consumers so it is positioned at the forefront, […]