{"id":906,"date":"2019-05-31T14:20:14","date_gmt":"2019-05-31T14:20:14","guid":{"rendered":"https:\/\/wpadmin.outbrain.com\/case-studies\/?p=906"},"modified":"2021-10-14T14:21:03","modified_gmt":"2021-10-14T14:21:03","slug":"cabify-increased-app-downloads-with-zemanta","status":"publish","type":"post","link":"https:\/\/www.outbrain.com\/case-studies\/cabify-increased-app-downloads-with-zemanta\/","title":{"rendered":"Cabify Increases App Downloads by 50% with Zemanta"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Cabify is a mobility technology platform that connects private users and companies with various forms of transportation. It has created a model of Mobility as a Service (MaaS) especially adapted to cities in Latin America, Spain, and Portugal with the objective of improving living conditions. Cabify seeks to reduce street congestion by providing an alternative to private cars, offering a safer and more efficient mobility alternative with its technology. Founded in 2011 in Madrid, Cabify rapidly expanded through Mexico, Panama, the Dominican Republic, Colombia, Ecuador, Peru, Brazil, Chile and Argentina. Cabify stands out by employing local talent, and generating high-value jobs in an industry transformed by technology and innovation.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cabify is a mobility technology platform that connects private users and companies with various forms of transportation. It has created a model of Mobility as a Service (MaaS) especially adapted to cities in Latin America, Spain, and Portugal with the objective of improving living conditions. Cabify seeks to reduce street congestion by providing an alternative [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":1211,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[34,37],"class_list":["post-906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech","tag-app-downloads","tag-qualified-traffic"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cabify Increases App Downloads by 50% with Zemanta - Case Studies<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www3.outbrain.com\/case-studies\/cabify-increased-app-downloads-with-zemanta\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cabify Increases App Downloads by 50% with Zemanta - Case Studies\" \/>\n<meta property=\"og:description\" content=\"Cabify is a mobility technology platform that connects private users and companies with various forms of transportation. 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