{"id":5883,"date":"2026-09-07T11:30:16","date_gmt":"2026-09-07T11:30:16","guid":{"rendered":"https:\/\/www.outbrain.com\/case-studies\/?p=5883"},"modified":"2026-09-11T10:07:05","modified_gmt":"2026-09-11T10:07:05","slug":"miamimd-surpasses-roas-goal-with-new-vertical-video","status":"publish","type":"post","link":"https:\/\/www.outbrain.com\/case-studies\/miamimd-surpasses-roas-goal-with-new-vertical-video\/","title":{"rendered":"MiamiMD Surpasses ROAS Goal with New Vertical Video"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">MiamiMD, a functional skincare brand focused on anti-aging solutions, partnered with Amplify to explore how <strong>mobile-first vertical video<\/strong> <strong>could support performance objectives across the open web and mobile apps<\/strong>. With an existing library of vertical video assets developed for social platforms, MiamiMD had the opportunity to extend the value of its creative investment while focusing on measurable outcomes such as ROAS and CPA. The Vertical Video campaign successfully proved the performance potential and simplicity of <strong>repurposing existing social-first creative for a new channel<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MiamiMD, a functional skincare brand focused on anti-aging solutions, partnered with Amplify to explore how mobile-first vertical video could support performance objectives across the open web and mobile apps. With an existing library of vertical video assets developed for social platforms, MiamiMD had the opportunity to extend the value of its creative investment while focusing [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":5895,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-5883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-health"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>MiamiMD Surpasses ROAS Goal with New Vertical Video - Case Studies<\/title>\n<meta name=\"description\" content=\"MiamiMD repurposes existing social video assets for new vertical video on Amplify, unlocking stronger return on ad spend across the open web.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.outbrain.com\/case-studies\/miamimd-surpasses-roas-goal-with-new-vertical-video\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MiamiMD Surpasses ROAS Goal with New Vertical Video - 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