{"id":5687,"date":"2024-06-18T14:08:48","date_gmt":"2024-06-18T14:08:48","guid":{"rendered":"https:\/\/www.outbrain.com\/case-studies\/?p=5687"},"modified":"2024-06-18T16:33:04","modified_gmt":"2024-06-18T16:33:04","slug":"the-national-lottery-launches-its-first-ever-cross-funnel-campaign-on-the-open-internet","status":"publish","type":"post","link":"https:\/\/www.outbrain.com\/case-studies\/the-national-lottery-launches-its-first-ever-cross-funnel-campaign-on-the-open-internet\/","title":{"rendered":"The National Lottery Launches its First-Ever, Cross-Funnel Campaign on the Open Internet"},"content":{"rendered":"\n

With an exceptional \u20ac130 million superdraw jackpot on Euromillions, the National Lottery wanted to boost the awareness of its flagship game and draw in player engagement. Going beyond its traditional strategy, the brand sought new and creative ways to enrich its presence across Belgian media.<\/p>\n","protected":false},"excerpt":{"rendered":"

With an exceptional \u20ac130 million superdraw jackpot on Euromillions, the National Lottery wanted to boost the awareness of its flagship game and draw in player engagement. Going beyond its traditional strategy, the brand sought new and creative ways to enrich its presence across Belgian media.<\/p>\n","protected":false},"author":16,"featured_media":5691,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[8,55],"class_list":["post-5687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainmentmedia","tag-awareness","tag-consideration"],"acf":[],"yoast_head":"\nThe National Lottery Launches its First-Ever, Cross-Funnel Campaign on the Open Internet - Case Studies<\/title>\n<meta name=\"description\" content=\"The National Lottery Launches its First-Ever, Cross-Funnel Campaign on the Open Internet\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.outbrain.com\/case-studies\/the-national-lottery-launches-its-first-ever-cross-funnel-campaign-on-the-open-internet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The National Lottery Launches its First-Ever, Cross-Funnel Campaign on the Open Internet - 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