{"id":531,"date":"2018-03-22T07:11:46","date_gmt":"2018-03-22T07:11:46","guid":{"rendered":"http:\/\/wpadmin.outbrain.com\/case-studies\/?p=531"},"modified":"2023-04-21T21:06:11","modified_gmt":"2023-04-21T21:06:11","slug":"blinkist","status":"publish","type":"post","link":"https:\/\/www.outbrain.com\/case-studies\/blinkist\/","title":{"rendered":"Blinkist Increases App Downloads With Outbrain"},"content":{"rendered":"<p>Blinkist is an app that condenses more than 2,000 nonfiction books into digestible recaps that take 15 minutes to read or listen to, empowering people to learn the essential ideas from the best books in a chosen field. Blinkist built a marketing strategy that leverages their own online magazine \u2013 drawing on content about learning, productivity, and knowledge to raise awareness for their offering and drive subscriptions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Blinkist is an app that condenses more than 2,000 nonfiction books into digestible recaps that take 15 minutes to read or listen to, empowering people to learn the essential ideas from the best books in a chosen field. Blinkist built a marketing strategy that leverages their own online magazine \u2013 drawing on content about learning, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1282,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[34,37],"class_list":["post-531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","tag-app-downloads","tag-qualified-traffic"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Blinkist Increases Mobile App Downloads With Outbrain | Case Study<\/title>\n<meta name=\"description\" content=\"Blinkist worked with Outbrain\u2019s Native Discovery as a primary channel to reach qualified users and optimize for two types of conversions\" \/>\n<meta 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