{"id":5289,"date":"2023-12-18T12:18:38","date_gmt":"2023-12-18T12:18:38","guid":{"rendered":"https:\/\/www.outbrain.com\/case-studies\/?p=5289"},"modified":"2024-02-12T11:25:22","modified_gmt":"2024-02-12T11:25:22","slug":"outbrains-video-and-high-impact-display-experiences-drive-28-revenue-uplift-to-the-evening-standard","status":"publish","type":"post","link":"https:\/\/www.outbrain.com\/case-studies\/outbrains-video-and-high-impact-display-experiences-drive-28-revenue-uplift-to-the-evening-standard\/","title":{"rendered":"Outbrain\u2019s Video &amp; High-Impact Display Experiences Drive 28% Revenue Uplift to The Evening Standard"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.standard.co.uk\/\">The Standard<\/a>, the Evening Standard\u2019s digital brand, is a newsbrand that trusts Outbrain to balance sustainable monetization with quality editorial engagement on its site.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Standard, the Evening Standard\u2019s digital brand, is a newsbrand that trusts Outbrain to balance sustainable monetization with quality editorial engagement on its site.<\/p>\n","protected":false},"author":16,"featured_media":5325,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[67],"tags":[82,45],"class_list":["post-5289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publishers-platforms","tag-attention","tag-monetization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Outbrain\u2019s Video &amp; 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