{"id":4466,"date":"2023-01-16T19:25:00","date_gmt":"2023-01-16T19:25:00","guid":{"rendered":"https:\/\/www.outbrain.com\/case-studies\/?p=4466"},"modified":"2023-04-21T21:25:08","modified_gmt":"2023-04-21T21:25:08","slug":"outbrain-outperforms-social-and-display-for-babboes-european-expansion-goals","status":"publish","type":"post","link":"https:\/\/www.outbrain.com\/case-studies\/outbrain-outperforms-social-and-display-for-babboes-european-expansion-goals\/","title":{"rendered":"Outbrain Outperforms Social and Display for Babboe&#8217;s European Expansion Goals \u00a0"},"content":{"rendered":"\n<p>Available in more than 30 countries worldwide, <a href=\"https:\/\/www.babboe.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Babboe<\/a> is the market leader in family cargo bikes thanks to its network of resellers and consumer webshops. What makes the Dutch brand truly unique is its recognizable wooden design and broad range of cargo bikes and accessories. With over 15 years of experience, Babboe is the go-to brand for cargo bikes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Available in more than 30 countries worldwide, Babboe is the market leader in family cargo bikes thanks to its network of resellers and consumer webshops. What makes the Dutch brand truly unique is its recognizable wooden design and broad range of cargo bikes and accessories. With over 15 years of experience, Babboe is the go-to [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":4480,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57],"tags":[37],"class_list":["post-4466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail","tag-qualified-traffic"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Outbrain Outperforms Social and Display for Babboe&#039;s European Expansion Goals \u00a0 - Case Studies<\/title>\n<meta name=\"description\" content=\"With ambitious international expansion goals in mind, Babboe looked to promote its products toward new, international audiences. The brand sought to diversify its traffic acquisition sources outside of social and display \u2013 testing native advertising for the first time.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www3.outbrain.com\/case-studies\/outbrain-outperforms-social-and-display-for-babboes-european-expansion-goals\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Outbrain Outperforms Social and Display for Babboe&#039;s European Expansion Goals \u00a0 - Case Studies\" \/>\n<meta property=\"og:description\" content=\"With ambitious international expansion goals in mind, Babboe looked to promote its products toward new, international audiences. The brand sought to diversify its traffic acquisition sources outside of social and display \u2013 testing native advertising for the first time.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www3.outbrain.com\/case-studies\/outbrain-outperforms-social-and-display-for-babboes-european-expansion-goals\/\" \/>\n<meta property=\"og:site_name\" content=\"Case Studies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/outbrain\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-16T19:25:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-21T21:25:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www3.outbrain.com\/case-studies\/wp-content\/uploads\/2023\/01\/Babboe-header-image-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1771\" \/>\n\t<meta property=\"og:image:height\" content=\"1181\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cjabbari\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@outbrain\" \/>\n<meta name=\"twitter:site\" content=\"@outbrain\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cjabbari\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www3.outbrain.com\/case-studies\/outbrain-outperforms-social-and-display-for-babboes-european-expansion-goals\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www3.outbrain.com\/case-studies\/outbrain-outperforms-social-and-display-for-babboes-european-expansion-goals\/\"},\"author\":{\"name\":\"cjabbari\",\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/#\/schema\/person\/a56f7ca0c5615d605d0c661f64eeb5c0\"},\"headline\":\"Outbrain Outperforms Social and Display for Babboe&#8217;s European Expansion Goals \u00a0\",\"datePublished\":\"2023-01-16T19:25:00+00:00\",\"dateModified\":\"2023-04-21T21:25:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www3.outbrain.com\/case-studies\/outbrain-outperforms-social-and-display-for-babboes-european-expansion-goals\/\"},\"wordCount\":68,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/#organization\"},\"image\":{\"@id\":\"https:\/\/www3.outbrain.com\/case-studies\/outbrain-outperforms-social-and-display-for-babboes-european-expansion-goals\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.outbrain.com\/case-studies\/wp-content\/uploads\/2023\/01\/Babboe-header-image-1.jpg\",\"keywords\":[\"Qualified Traffic\"],\"articleSection\":[\"Retail\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www3.outbrain.com\/case-studies\/outbrain-outperforms-social-and-display-for-babboes-european-expansion-goals\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www3.outbrain.com\/case-studies\/outbrain-outperforms-social-and-display-for-babboes-european-expansion-goals\/\",\"url\":\"https:\/\/www3.outbrain.com\/case-studies\/outbrain-outperforms-social-and-display-for-babboes-european-expansion-goals\/\",\"name\":\"Outbrain Outperforms Social and Display for Babboe's European Expansion Goals \u00a0 - Case Studies\",\"isPartOf\":{\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www3.outbrain.com\/case-studies\/outbrain-outperforms-social-and-display-for-babboes-european-expansion-goals\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www3.outbrain.com\/case-studies\/outbrain-outperforms-social-and-display-for-babboes-european-expansion-goals\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.outbrain.com\/case-studies\/wp-content\/uploads\/2023\/01\/Babboe-header-image-1.jpg\",\"datePublished\":\"2023-01-16T19:25:00+00:00\",\"dateModified\":\"2023-04-21T21:25:08+00:00\",\"description\":\"With ambitious international expansion goals in mind, Babboe looked to promote its products toward new, international audiences. The brand sought to diversify its traffic acquisition sources outside of social and display \u2013 testing native advertising for the first time.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www3.outbrain.com\/case-studies\/outbrain-outperforms-social-and-display-for-babboes-european-expansion-goals\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www3.outbrain.com\/case-studies\/outbrain-outperforms-social-and-display-for-babboes-european-expansion-goals\/#primaryimage\",\"url\":\"https:\/\/www.outbrain.com\/case-studies\/wp-content\/uploads\/2023\/01\/Babboe-header-image-1.jpg\",\"contentUrl\":\"https:\/\/www.outbrain.com\/case-studies\/wp-content\/uploads\/2023\/01\/Babboe-header-image-1.jpg\",\"width\":1771,\"height\":1181},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/#website\",\"url\":\"https:\/\/www.outbrain.com\/case-studies\/\",\"name\":\"English (US)\",\"description\":\"Success Stories and Insights from Outbrain Campaigns\",\"publisher\":{\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.outbrain.com\/case-studies\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/#organization\",\"name\":\"English (US)\",\"url\":\"https:\/\/www.outbrain.com\/case-studies\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.outbrain.com\/case-studies\/wp-content\/uploads\/2024\/08\/OB-Logo-2019-Web-Orange.png\",\"contentUrl\":\"https:\/\/www.outbrain.com\/case-studies\/wp-content\/uploads\/2024\/08\/OB-Logo-2019-Web-Orange.png\",\"width\":1414,\"height\":263,\"caption\":\"English (US)\"},\"image\":{\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/outbrain\",\"https:\/\/x.com\/outbrain\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/#\/schema\/person\/a56f7ca0c5615d605d0c661f64eeb5c0\",\"name\":\"cjabbari\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/f37cbbca742f8fd61080722c2b2b5fe0f5deabc9dd5ff5d58e80a630808bf483?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f37cbbca742f8fd61080722c2b2b5fe0f5deabc9dd5ff5d58e80a630808bf483?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f37cbbca742f8fd61080722c2b2b5fe0f5deabc9dd5ff5d58e80a630808bf483?s=96&d=mm&r=g\",\"caption\":\"cjabbari\"},\"url\":\"https:\/\/www.outbrain.com\/case-studies\/author\/cjabbari\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Outbrain Outperforms Social and Display for Babboe's European Expansion Goals \u00a0 - Case Studies","description":"With ambitious international expansion goals in mind, Babboe looked to promote its products toward new, international audiences. The brand sought to diversify its traffic acquisition sources outside of social and display \u2013 testing native advertising for the first time.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www3.outbrain.com\/case-studies\/outbrain-outperforms-social-and-display-for-babboes-european-expansion-goals\/","og_locale":"en_US","og_type":"article","og_title":"Outbrain Outperforms Social and Display for Babboe's European Expansion Goals \u00a0 - Case Studies","og_description":"With ambitious international expansion goals in mind, Babboe looked to promote its products toward new, international audiences. The brand sought to diversify its traffic acquisition sources outside of social and display \u2013 testing native advertising for the first time.","og_url":"https:\/\/www3.outbrain.com\/case-studies\/outbrain-outperforms-social-and-display-for-babboes-european-expansion-goals\/","og_site_name":"Case Studies","article_publisher":"https:\/\/www.facebook.com\/outbrain","article_published_time":"2023-01-16T19:25:00+00:00","article_modified_time":"2023-04-21T21:25:08+00:00","og_image":[{"width":1771,"height":1181,"url":"https:\/\/www3.outbrain.com\/case-studies\/wp-content\/uploads\/2023\/01\/Babboe-header-image-1.jpg","type":"image\/jpeg"}],"author":"cjabbari","twitter_card":"summary_large_image","twitter_creator":"@outbrain","twitter_site":"@outbrain","twitter_misc":{"Written by":"cjabbari","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www3.outbrain.com\/case-studies\/outbrain-outperforms-social-and-display-for-babboes-european-expansion-goals\/#article","isPartOf":{"@id":"https:\/\/www3.outbrain.com\/case-studies\/outbrain-outperforms-social-and-display-for-babboes-european-expansion-goals\/"},"author":{"name":"cjabbari","@id":"https:\/\/www.outbrain.com\/case-studies\/#\/schema\/person\/a56f7ca0c5615d605d0c661f64eeb5c0"},"headline":"Outbrain Outperforms Social and Display for Babboe&#8217;s European Expansion Goals \u00a0","datePublished":"2023-01-16T19:25:00+00:00","dateModified":"2023-04-21T21:25:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www3.outbrain.com\/case-studies\/outbrain-outperforms-social-and-display-for-babboes-european-expansion-goals\/"},"wordCount":68,"commentCount":0,"publisher":{"@id":"https:\/\/www.outbrain.com\/case-studies\/#organization"},"image":{"@id":"https:\/\/www3.outbrain.com\/case-studies\/outbrain-outperforms-social-and-display-for-babboes-european-expansion-goals\/#primaryimage"},"thumbnailUrl":"https:\/\/www.outbrain.com\/case-studies\/wp-content\/uploads\/2023\/01\/Babboe-header-image-1.jpg","keywords":["Qualified Traffic"],"articleSection":["Retail"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www3.outbrain.com\/case-studies\/outbrain-outperforms-social-and-display-for-babboes-european-expansion-goals\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www3.outbrain.com\/case-studies\/outbrain-outperforms-social-and-display-for-babboes-european-expansion-goals\/","url":"https:\/\/www3.outbrain.com\/case-studies\/outbrain-outperforms-social-and-display-for-babboes-european-expansion-goals\/","name":"Outbrain Outperforms Social and Display for Babboe's European Expansion Goals \u00a0 - Case Studies","isPartOf":{"@id":"https:\/\/www.outbrain.com\/case-studies\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www3.outbrain.com\/case-studies\/outbrain-outperforms-social-and-display-for-babboes-european-expansion-goals\/#primaryimage"},"image":{"@id":"https:\/\/www3.outbrain.com\/case-studies\/outbrain-outperforms-social-and-display-for-babboes-european-expansion-goals\/#primaryimage"},"thumbnailUrl":"https:\/\/www.outbrain.com\/case-studies\/wp-content\/uploads\/2023\/01\/Babboe-header-image-1.jpg","datePublished":"2023-01-16T19:25:00+00:00","dateModified":"2023-04-21T21:25:08+00:00","description":"With ambitious international expansion goals in mind, Babboe looked to promote its products toward new, international audiences. The brand sought to diversify its traffic acquisition sources outside of social and display \u2013 testing native advertising for the first time.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www3.outbrain.com\/case-studies\/outbrain-outperforms-social-and-display-for-babboes-european-expansion-goals\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www3.outbrain.com\/case-studies\/outbrain-outperforms-social-and-display-for-babboes-european-expansion-goals\/#primaryimage","url":"https:\/\/www.outbrain.com\/case-studies\/wp-content\/uploads\/2023\/01\/Babboe-header-image-1.jpg","contentUrl":"https:\/\/www.outbrain.com\/case-studies\/wp-content\/uploads\/2023\/01\/Babboe-header-image-1.jpg","width":1771,"height":1181},{"@type":"WebSite","@id":"https:\/\/www.outbrain.com\/case-studies\/#website","url":"https:\/\/www.outbrain.com\/case-studies\/","name":"English (US)","description":"Success Stories and Insights from Outbrain Campaigns","publisher":{"@id":"https:\/\/www.outbrain.com\/case-studies\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.outbrain.com\/case-studies\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.outbrain.com\/case-studies\/#organization","name":"English (US)","url":"https:\/\/www.outbrain.com\/case-studies\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.outbrain.com\/case-studies\/#\/schema\/logo\/image\/","url":"https:\/\/www.outbrain.com\/case-studies\/wp-content\/uploads\/2024\/08\/OB-Logo-2019-Web-Orange.png","contentUrl":"https:\/\/www.outbrain.com\/case-studies\/wp-content\/uploads\/2024\/08\/OB-Logo-2019-Web-Orange.png","width":1414,"height":263,"caption":"English (US)"},"image":{"@id":"https:\/\/www.outbrain.com\/case-studies\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/outbrain","https:\/\/x.com\/outbrain"]},{"@type":"Person","@id":"https:\/\/www.outbrain.com\/case-studies\/#\/schema\/person\/a56f7ca0c5615d605d0c661f64eeb5c0","name":"cjabbari","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f37cbbca742f8fd61080722c2b2b5fe0f5deabc9dd5ff5d58e80a630808bf483?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f37cbbca742f8fd61080722c2b2b5fe0f5deabc9dd5ff5d58e80a630808bf483?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f37cbbca742f8fd61080722c2b2b5fe0f5deabc9dd5ff5d58e80a630808bf483?s=96&d=mm&r=g","caption":"cjabbari"},"url":"https:\/\/www.outbrain.com\/case-studies\/author\/cjabbari\/"}]}},"_links":{"self":[{"href":"https:\/\/www.outbrain.com\/case-studies\/wp-json\/wp\/v2\/posts\/4466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outbrain.com\/case-studies\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outbrain.com\/case-studies\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outbrain.com\/case-studies\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outbrain.com\/case-studies\/wp-json\/wp\/v2\/comments?post=4466"}],"version-history":[{"count":0,"href":"https:\/\/www.outbrain.com\/case-studies\/wp-json\/wp\/v2\/posts\/4466\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outbrain.com\/case-studies\/wp-json\/wp\/v2\/media\/4480"}],"wp:attachment":[{"href":"https:\/\/www.outbrain.com\/case-studies\/wp-json\/wp\/v2\/media?parent=4466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outbrain.com\/case-studies\/wp-json\/wp\/v2\/categories?post=4466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outbrain.com\/case-studies\/wp-json\/wp\/v2\/tags?post=4466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}