{"id":4178,"date":"2022-12-02T19:30:16","date_gmt":"2022-12-02T19:30:16","guid":{"rendered":"https:\/\/www.outbrain.com\/case-studies\/?p=4178"},"modified":"2023-04-21T21:20:32","modified_gmt":"2023-04-21T21:20:32","slug":"scarlet-achieves-2-7x-lower-cpa-vs-display-relying-on-outbrain-to-attract-new-clients","status":"publish","type":"post","link":"https:\/\/www.outbrain.com\/case-studies\/scarlet-achieves-2-7x-lower-cpa-vs-display-relying-on-outbrain-to-attract-new-clients\/","title":{"rendered":"Scarlet Achieves 2.7x Better CPA vs. Display, Attracts New Clients with Outbrain"},"content":{"rendered":"\n

Scarlet<\/a>, a brand under the Proximus group umbrella, is a major telecommunications company active in the Benelux region that offers subscriptions for internet access, digital television, mobile and home phone. Scarlet recently enriched its product offering with new bundles that include everything its customers need: broadband, mobile and TV.<\/p>\n","protected":false},"excerpt":{"rendered":"

Scarlet, a brand under the Proximus group umbrella, is a major telecommunications company active in the Benelux region that offers subscriptions for internet access, digital television, mobile and home phone. Scarlet recently enriched its product offering with new bundles that include everything its customers need: broadband, mobile and TV.<\/p>\n","protected":false},"author":16,"featured_media":4179,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21],"tags":[52,37],"class_list":["post-4178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-telecom","tag-lead-generation","tag-qualified-traffic"],"acf":[],"yoast_head":"\nScarlet Achieves 2.7x Better CPA vs. Display, Attracts New Clients with Outbrain - Case Studies<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www3.outbrain.com\/case-studies\/scarlet-achieves-2-7x-lower-cpa-vs-display-relying-on-outbrain-to-attract-new-clients\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scarlet Achieves 2.7x Better CPA vs. Display, Attracts New Clients with Outbrain - Case Studies\" \/>\n<meta property=\"og:description\" content=\"Scarlet, a brand under the Proximus group umbrella, is a major telecommunications company active in the Benelux region that offers subscriptions for internet access, digital television, mobile and home phone. Scarlet recently enriched its product offering with new bundles that include everything its customers need: broadband, mobile and TV.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www3.outbrain.com\/case-studies\/scarlet-achieves-2-7x-lower-cpa-vs-display-relying-on-outbrain-to-attract-new-clients\/\" \/>\n<meta property=\"og:site_name\" content=\"Case Studies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/outbrain\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-02T19:30:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-21T21:20:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www3.outbrain.com\/case-studies\/wp-content\/uploads\/2022\/12\/SCARLET-header-image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cjabbari\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@outbrain\" \/>\n<meta name=\"twitter:site\" content=\"@outbrain\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cjabbari\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www3.outbrain.com\/case-studies\/scarlet-achieves-2-7x-lower-cpa-vs-display-relying-on-outbrain-to-attract-new-clients\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www3.outbrain.com\/case-studies\/scarlet-achieves-2-7x-lower-cpa-vs-display-relying-on-outbrain-to-attract-new-clients\/\"},\"author\":{\"name\":\"cjabbari\",\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/#\/schema\/person\/a56f7ca0c5615d605d0c661f64eeb5c0\"},\"headline\":\"Scarlet Achieves 2.7x Better CPA vs. Display, Attracts New Clients with Outbrain\",\"datePublished\":\"2022-12-02T19:30:16+00:00\",\"dateModified\":\"2023-04-21T21:20:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www3.outbrain.com\/case-studies\/scarlet-achieves-2-7x-lower-cpa-vs-display-relying-on-outbrain-to-attract-new-clients\/\"},\"wordCount\":61,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/#organization\"},\"image\":{\"@id\":\"https:\/\/www3.outbrain.com\/case-studies\/scarlet-achieves-2-7x-lower-cpa-vs-display-relying-on-outbrain-to-attract-new-clients\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.outbrain.com\/case-studies\/wp-content\/uploads\/2022\/12\/SCARLET-header-image.jpg\",\"keywords\":[\"Lead Generation\",\"Qualified Traffic\"],\"articleSection\":[\"Telecom\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www3.outbrain.com\/case-studies\/scarlet-achieves-2-7x-lower-cpa-vs-display-relying-on-outbrain-to-attract-new-clients\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www3.outbrain.com\/case-studies\/scarlet-achieves-2-7x-lower-cpa-vs-display-relying-on-outbrain-to-attract-new-clients\/\",\"url\":\"https:\/\/www3.outbrain.com\/case-studies\/scarlet-achieves-2-7x-lower-cpa-vs-display-relying-on-outbrain-to-attract-new-clients\/\",\"name\":\"Scarlet Achieves 2.7x Better CPA vs. Display, Attracts New Clients with Outbrain - Case Studies\",\"isPartOf\":{\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www3.outbrain.com\/case-studies\/scarlet-achieves-2-7x-lower-cpa-vs-display-relying-on-outbrain-to-attract-new-clients\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www3.outbrain.com\/case-studies\/scarlet-achieves-2-7x-lower-cpa-vs-display-relying-on-outbrain-to-attract-new-clients\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.outbrain.com\/case-studies\/wp-content\/uploads\/2022\/12\/SCARLET-header-image.jpg\",\"datePublished\":\"2022-12-02T19:30:16+00:00\",\"dateModified\":\"2023-04-21T21:20:32+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www3.outbrain.com\/case-studies\/scarlet-achieves-2-7x-lower-cpa-vs-display-relying-on-outbrain-to-attract-new-clients\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www3.outbrain.com\/case-studies\/scarlet-achieves-2-7x-lower-cpa-vs-display-relying-on-outbrain-to-attract-new-clients\/#primaryimage\",\"url\":\"https:\/\/www.outbrain.com\/case-studies\/wp-content\/uploads\/2022\/12\/SCARLET-header-image.jpg\",\"contentUrl\":\"https:\/\/www.outbrain.com\/case-studies\/wp-content\/uploads\/2022\/12\/SCARLET-header-image.jpg\",\"width\":1200,\"height\":800},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/#website\",\"url\":\"https:\/\/www.outbrain.com\/case-studies\/\",\"name\":\"English (US)\",\"description\":\"Success Stories and Insights from Outbrain Campaigns\",\"publisher\":{\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.outbrain.com\/case-studies\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/#organization\",\"name\":\"English (US)\",\"url\":\"https:\/\/www.outbrain.com\/case-studies\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.outbrain.com\/case-studies\/wp-content\/uploads\/2024\/08\/OB-Logo-2019-Web-Orange.png\",\"contentUrl\":\"https:\/\/www.outbrain.com\/case-studies\/wp-content\/uploads\/2024\/08\/OB-Logo-2019-Web-Orange.png\",\"width\":1414,\"height\":263,\"caption\":\"English (US)\"},\"image\":{\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/outbrain\",\"https:\/\/x.com\/outbrain\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/#\/schema\/person\/a56f7ca0c5615d605d0c661f64eeb5c0\",\"name\":\"cjabbari\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/f37cbbca742f8fd61080722c2b2b5fe0f5deabc9dd5ff5d58e80a630808bf483?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f37cbbca742f8fd61080722c2b2b5fe0f5deabc9dd5ff5d58e80a630808bf483?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f37cbbca742f8fd61080722c2b2b5fe0f5deabc9dd5ff5d58e80a630808bf483?s=96&d=mm&r=g\",\"caption\":\"cjabbari\"},\"url\":\"https:\/\/www.outbrain.com\/case-studies\/author\/cjabbari\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Scarlet Achieves 2.7x Better CPA vs. Display, Attracts New Clients with Outbrain - Case Studies","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www3.outbrain.com\/case-studies\/scarlet-achieves-2-7x-lower-cpa-vs-display-relying-on-outbrain-to-attract-new-clients\/","og_locale":"en_US","og_type":"article","og_title":"Scarlet Achieves 2.7x Better CPA vs. Display, Attracts New Clients with Outbrain - Case Studies","og_description":"Scarlet, a brand under the Proximus group umbrella, is a major telecommunications company active in the Benelux region that offers subscriptions for internet access, digital television, mobile and home phone. Scarlet recently enriched its product offering with new bundles that include everything its customers need: broadband, mobile and TV.","og_url":"https:\/\/www3.outbrain.com\/case-studies\/scarlet-achieves-2-7x-lower-cpa-vs-display-relying-on-outbrain-to-attract-new-clients\/","og_site_name":"Case Studies","article_publisher":"https:\/\/www.facebook.com\/outbrain","article_published_time":"2022-12-02T19:30:16+00:00","article_modified_time":"2023-04-21T21:20:32+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/www3.outbrain.com\/case-studies\/wp-content\/uploads\/2022\/12\/SCARLET-header-image.jpg","type":"image\/jpeg"}],"author":"cjabbari","twitter_card":"summary_large_image","twitter_creator":"@outbrain","twitter_site":"@outbrain","twitter_misc":{"Written by":"cjabbari","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www3.outbrain.com\/case-studies\/scarlet-achieves-2-7x-lower-cpa-vs-display-relying-on-outbrain-to-attract-new-clients\/#article","isPartOf":{"@id":"https:\/\/www3.outbrain.com\/case-studies\/scarlet-achieves-2-7x-lower-cpa-vs-display-relying-on-outbrain-to-attract-new-clients\/"},"author":{"name":"cjabbari","@id":"https:\/\/www.outbrain.com\/case-studies\/#\/schema\/person\/a56f7ca0c5615d605d0c661f64eeb5c0"},"headline":"Scarlet Achieves 2.7x Better CPA vs. Display, Attracts New Clients with Outbrain","datePublished":"2022-12-02T19:30:16+00:00","dateModified":"2023-04-21T21:20:32+00:00","mainEntityOfPage":{"@id":"https:\/\/www3.outbrain.com\/case-studies\/scarlet-achieves-2-7x-lower-cpa-vs-display-relying-on-outbrain-to-attract-new-clients\/"},"wordCount":61,"commentCount":0,"publisher":{"@id":"https:\/\/www.outbrain.com\/case-studies\/#organization"},"image":{"@id":"https:\/\/www3.outbrain.com\/case-studies\/scarlet-achieves-2-7x-lower-cpa-vs-display-relying-on-outbrain-to-attract-new-clients\/#primaryimage"},"thumbnailUrl":"https:\/\/www.outbrain.com\/case-studies\/wp-content\/uploads\/2022\/12\/SCARLET-header-image.jpg","keywords":["Lead Generation","Qualified Traffic"],"articleSection":["Telecom"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www3.outbrain.com\/case-studies\/scarlet-achieves-2-7x-lower-cpa-vs-display-relying-on-outbrain-to-attract-new-clients\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www3.outbrain.com\/case-studies\/scarlet-achieves-2-7x-lower-cpa-vs-display-relying-on-outbrain-to-attract-new-clients\/","url":"https:\/\/www3.outbrain.com\/case-studies\/scarlet-achieves-2-7x-lower-cpa-vs-display-relying-on-outbrain-to-attract-new-clients\/","name":"Scarlet Achieves 2.7x Better CPA vs. Display, Attracts New Clients with Outbrain - Case Studies","isPartOf":{"@id":"https:\/\/www.outbrain.com\/case-studies\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www3.outbrain.com\/case-studies\/scarlet-achieves-2-7x-lower-cpa-vs-display-relying-on-outbrain-to-attract-new-clients\/#primaryimage"},"image":{"@id":"https:\/\/www3.outbrain.com\/case-studies\/scarlet-achieves-2-7x-lower-cpa-vs-display-relying-on-outbrain-to-attract-new-clients\/#primaryimage"},"thumbnailUrl":"https:\/\/www.outbrain.com\/case-studies\/wp-content\/uploads\/2022\/12\/SCARLET-header-image.jpg","datePublished":"2022-12-02T19:30:16+00:00","dateModified":"2023-04-21T21:20:32+00:00","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www3.outbrain.com\/case-studies\/scarlet-achieves-2-7x-lower-cpa-vs-display-relying-on-outbrain-to-attract-new-clients\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www3.outbrain.com\/case-studies\/scarlet-achieves-2-7x-lower-cpa-vs-display-relying-on-outbrain-to-attract-new-clients\/#primaryimage","url":"https:\/\/www.outbrain.com\/case-studies\/wp-content\/uploads\/2022\/12\/SCARLET-header-image.jpg","contentUrl":"https:\/\/www.outbrain.com\/case-studies\/wp-content\/uploads\/2022\/12\/SCARLET-header-image.jpg","width":1200,"height":800},{"@type":"WebSite","@id":"https:\/\/www.outbrain.com\/case-studies\/#website","url":"https:\/\/www.outbrain.com\/case-studies\/","name":"English (US)","description":"Success Stories and Insights from Outbrain Campaigns","publisher":{"@id":"https:\/\/www.outbrain.com\/case-studies\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.outbrain.com\/case-studies\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.outbrain.com\/case-studies\/#organization","name":"English (US)","url":"https:\/\/www.outbrain.com\/case-studies\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.outbrain.com\/case-studies\/#\/schema\/logo\/image\/","url":"https:\/\/www.outbrain.com\/case-studies\/wp-content\/uploads\/2024\/08\/OB-Logo-2019-Web-Orange.png","contentUrl":"https:\/\/www.outbrain.com\/case-studies\/wp-content\/uploads\/2024\/08\/OB-Logo-2019-Web-Orange.png","width":1414,"height":263,"caption":"English (US)"},"image":{"@id":"https:\/\/www.outbrain.com\/case-studies\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/outbrain","https:\/\/x.com\/outbrain"]},{"@type":"Person","@id":"https:\/\/www.outbrain.com\/case-studies\/#\/schema\/person\/a56f7ca0c5615d605d0c661f64eeb5c0","name":"cjabbari","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f37cbbca742f8fd61080722c2b2b5fe0f5deabc9dd5ff5d58e80a630808bf483?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f37cbbca742f8fd61080722c2b2b5fe0f5deabc9dd5ff5d58e80a630808bf483?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f37cbbca742f8fd61080722c2b2b5fe0f5deabc9dd5ff5d58e80a630808bf483?s=96&d=mm&r=g","caption":"cjabbari"},"url":"https:\/\/www.outbrain.com\/case-studies\/author\/cjabbari\/"}]}},"_links":{"self":[{"href":"https:\/\/www.outbrain.com\/case-studies\/wp-json\/wp\/v2\/posts\/4178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outbrain.com\/case-studies\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outbrain.com\/case-studies\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outbrain.com\/case-studies\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outbrain.com\/case-studies\/wp-json\/wp\/v2\/comments?post=4178"}],"version-history":[{"count":0,"href":"https:\/\/www.outbrain.com\/case-studies\/wp-json\/wp\/v2\/posts\/4178\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outbrain.com\/case-studies\/wp-json\/wp\/v2\/media\/4179"}],"wp:attachment":[{"href":"https:\/\/www.outbrain.com\/case-studies\/wp-json\/wp\/v2\/media?parent=4178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outbrain.com\/case-studies\/wp-json\/wp\/v2\/categories?post=4178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outbrain.com\/case-studies\/wp-json\/wp\/v2\/tags?post=4178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}