{"id":3520,"date":"2022-03-28T09:25:57","date_gmt":"2022-03-28T09:25:57","guid":{"rendered":"https:\/\/www.outbrain.com\/case-studies\/?p=3520"},"modified":"2022-03-28T09:25:58","modified_gmt":"2022-03-28T09:25:58","slug":"outbrain-becomes-best-native-traffic-source-for-australias-leading-sports-retailer-rebel","status":"publish","type":"post","link":"https:\/\/www.outbrain.com\/case-studies\/outbrain-becomes-best-native-traffic-source-for-australias-leading-sports-retailer-rebel\/","title":{"rendered":"Outbrain Becomes Best Native Traffic Source for Australia\u2019s Leading Sports Retailer, Rebel"},"content":{"rendered":"\n<p>Rebel is Australia\u2019s largest sport retailer that delivers well-known sporting goods and equipment. 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