{"id":2574,"date":"2021-05-26T14:26:00","date_gmt":"2021-05-26T14:26:00","guid":{"rendered":"https:\/\/wpadmin.outbrain.com\/case-studies\/?p=2574"},"modified":"2023-04-21T22:27:18","modified_gmt":"2023-04-21T22:27:18","slug":"dolead-reduces-cpl-by-20-with-outbrains-conversion-bid-strategy","status":"publish","type":"post","link":"https:\/\/www.outbrain.com\/case-studies\/dolead-reduces-cpl-by-20-with-outbrains-conversion-bid-strategy\/","title":{"rendered":"Dolead reduces CPL by 20% with Outbrain&#8217;s Conversion Bid Strategy"},"content":{"rendered":"\n<p>Dolead generates sales-ready leads via paid marketing campaigns in Europe and the U.S., thanks to its proprietary technology and industry-focused approach to&nbsp;ensure long-term growth for businesses.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dolead generates sales-ready leads via paid marketing campaigns in Europe and the U.S., thanks to its proprietary technology and industry-focused approach to&nbsp;ensure long-term growth for businesses.<\/p>\n","protected":false},"author":19,"featured_media":2576,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[76],"tags":[52],"class_list":["post-2574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate","tag-lead-generation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.2) - 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