{"id":2025,"date":"2020-06-01T12:52:52","date_gmt":"2020-06-01T12:52:52","guid":{"rendered":"https:\/\/wpadmin.outbrain.com\/case-studies\/?p=2025"},"modified":"2021-10-13T09:08:49","modified_gmt":"2021-10-13T09:08:49","slug":"how-ferrero-rocher-used-content-discovery-to-build-brand-affinity-around-the-holiday-season","status":"publish","type":"post","link":"https:\/\/www.outbrain.com\/case-studies\/how-ferrero-rocher-used-content-discovery-to-build-brand-affinity-around-the-holiday-season\/","title":{"rendered":"Ferrero Rocher uses Content Discovery to Build Brand Affinity Around the Holiday Season"},"content":{"rendered":"<p class=\"p2\">Ferrero Rocher, the historic flagship brand of the Ferrero Group, has been helping people for more than 30 years make their holiday entertaining even more beautiful. To support its brand positioning, Ferrero Rocher built a content platform bringing together a wide variety of ideas and advice in line with its brand promise: \u201c<i>Turn your special moments into a golden experience<\/i>\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ferrero Rocher, the historic flagship brand of the Ferrero Group, has been helping people for more than 30 years make their holiday entertaining even more beautiful. To support its brand positioning, Ferrero Rocher built a content platform bringing together a wide variety of ideas and advice in line with its brand promise: \u201cTurn your special [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":2026,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[68],"tags":[55,37],"class_list":["post-2025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cpg","tag-consideration","tag-qualified-traffic"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ferrero Rocher uses Content Discovery to Build Brand Affinity Around the Holiday Season - Case Studies<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www3.outbrain.com\/case-studies\/how-ferrero-rocher-used-content-discovery-to-build-brand-affinity-around-the-holiday-season\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ferrero Rocher uses Content Discovery to Build Brand Affinity Around the Holiday Season - Case Studies\" \/>\n<meta property=\"og:description\" content=\"Ferrero Rocher, the historic flagship brand of the Ferrero Group, has been helping people for more than 30 years make their holiday entertaining even more beautiful. 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