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Case Study

Vodafone: Outbrain is 2X More Profitable than Display and Other Native Channels

-9%CPL vs. Display

-53%CPL vs. Other Native Platforms

+175%CTR vs. Other Native Platforms

Introduction

Vodafone is one of the largest telecommunications companies in the world, offering technology, products, and services across the globe.

The Challenge

The company partnered with Outbrain, a leading advertising platform for the open web, to bring to its customers‘ attention three of its products – One, Voice, and Fiber.

The Solution

Interested users could fill out a form to get more information from Vodafone. Through A / B testing of headlines and images as well as continuous campaign optimisation, Vodafone was able to engage a qualified audience on Outbrain’s premium publisher suite. As a result, Vodafone achieved a 175% higher click-through rate than comparable native channels.

Quotes Icon

Outbrain is our most profitable channel compared to display and other native ad channels we used to generate leads. We are satisfied with the results we’ve achieved so far and consider Outbrain a strategic partner for our marketing mix. This is why we‘ve decided to increase our investment with Outbrain and will continue to rely on Outbrain in the future.”

Alberto García, Director of Performance for Vodafone at Agency Wink TTD

Vodafone: Outbrain is 2X More Profitable than Display and Other Native Channels