Case Study
-9%CPL vs. Display
-53%CPL vs. Other Native Platforms
+175%CTR vs. Other Native Platforms
Vodafone is one of the largest telecommunications companies in the world, offering technology, products, and services across the globe.
The company partnered with Outbrain, a leading advertising platform for the open web, to bring to its customers‘ attention three of its products – One, Voice, and Fiber.
Interested users could fill out a form to get more information from Vodafone. Through A / B testing of headlines and images as well as continuous campaign optimisation, Vodafone was able to engage a qualified audience on Outbrain’s premium publisher suite. As a result, Vodafone achieved a 175% higher click-through rate than comparable native channels.