{"id":387,"date":"2021-04-14T23:12:26","date_gmt":"2021-04-14T23:12:26","guid":{"rendered":"https:\/\/wpadmin.outbrain.com\/case-studies\/pt_br\/?p=387"},"modified":"2021-04-14T23:57:12","modified_gmt":"2021-04-14T23:57:12","slug":"honda-maximiza-conversoes-para-showroom-virtual","status":"publish","type":"post","link":"https:\/\/www.outbrain.com\/case-studies\/pt_br\/honda-maximiza-conversoes-para-showroom-virtual\/","title":{"rendered":"Honda maximiza convers\u00f5es para seu showroom virtual com o Conversion Bid Strategy da Outbrain"},"content":{"rendered":"\n<p>A Honda \u00e9 uma das maiores montadoras do mundo e l\u00edder em inova\u00e7\u00e3o tecnol\u00f3gica para um futuro melhor e mais seguro de mobilidade. Devido \u00e0 pandemia global que for\u00e7ou o Brussels Motor Show de 2021 a fechar suas portas, a Honda fez uma campanha de publicidade digital &#8211; inclusive via Social e Display &#8211; que redirecionou os apaixonados por autom\u00f3veis a um showroom virtual de seus modelos de carros mais recentes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Honda \u00e9 uma das maiores montadoras do mundo e l\u00edder em inova\u00e7\u00e3o tecnol\u00f3gica para um futuro melhor e mais seguro de mobilidade. Devido \u00e0 pandemia global que for\u00e7ou o Brussels Motor Show de 2021 a fechar suas portas, a Honda fez uma campanha de publicidade digital &#8211; inclusive via Social e Display &#8211; que [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":389,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21],"tags":[54],"class_list":["post-387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotivo","tag-conversoes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Honda maximiza convers\u00f5es para seu showroom virtual com o Conversion Bid Strategy da Outbrain - Portuguese<\/title>\n<meta name=\"description\" content=\"Com a inviabiliza\u00e7\u00e3o do Brussels Motor Show devido a pandemia, a Honda decidiu promover uma campanha nativa na Outbrain com foco em seu showroom virtual.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.outbrain.com\/case-studies\/pt_br\/honda-maximiza-conversoes-para-showroom-virtual\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Honda maximiza convers\u00f5es para seu showroom virtual com o Conversion Bid Strategy da Outbrain - Portuguese\" \/>\n<meta property=\"og:description\" content=\"Com a inviabiliza\u00e7\u00e3o do Brussels Motor Show devido a pandemia, a Honda decidiu promover uma campanha nativa na Outbrain com foco em seu showroom virtual.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.outbrain.com\/case-studies\/pt_br\/honda-maximiza-conversoes-para-showroom-virtual\/\" \/>\n<meta property=\"og:site_name\" content=\"Portuguese\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-14T23:12:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-14T23:57:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.outbrain.com\/case-studies\/pt_br\/wp-content\/uploads\/sites\/6\/2021\/04\/emrecan-arik-dgquDmlhRAI-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"fnegrini\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"fnegrini\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/pt_br\/honda-maximiza-conversoes-para-showroom-virtual\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/pt_br\/honda-maximiza-conversoes-para-showroom-virtual\/\"},\"author\":{\"name\":\"fnegrini\",\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/pt_br\/#\/schema\/person\/17ad0805d3d63ed6c6e74b1497107475\"},\"headline\":\"Honda maximiza convers\u00f5es para seu showroom virtual com o Conversion Bid Strategy da Outbrain\",\"datePublished\":\"2021-04-14T23:12:26+00:00\",\"dateModified\":\"2021-04-14T23:57:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/pt_br\/honda-maximiza-conversoes-para-showroom-virtual\/\"},\"wordCount\":88,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/pt_br\/honda-maximiza-conversoes-para-showroom-virtual\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.outbrain.com\/case-studies\/pt_br\/wp-content\/uploads\/sites\/6\/2021\/04\/emrecan-arik-dgquDmlhRAI-unsplash-scaled.jpg\",\"keywords\":[\"Convers\u00f5es\"],\"articleSection\":[\"Automotivo\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.outbrain.com\/case-studies\/pt_br\/honda-maximiza-conversoes-para-showroom-virtual\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/pt_br\/honda-maximiza-conversoes-para-showroom-virtual\/\",\"url\":\"https:\/\/www.outbrain.com\/case-studies\/pt_br\/honda-maximiza-conversoes-para-showroom-virtual\/\",\"name\":\"Honda maximiza convers\u00f5es para seu showroom virtual com o Conversion Bid Strategy da Outbrain - Portuguese\",\"isPartOf\":{\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/pt_br\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/pt_br\/honda-maximiza-conversoes-para-showroom-virtual\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/pt_br\/honda-maximiza-conversoes-para-showroom-virtual\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.outbrain.com\/case-studies\/pt_br\/wp-content\/uploads\/sites\/6\/2021\/04\/emrecan-arik-dgquDmlhRAI-unsplash-scaled.jpg\",\"datePublished\":\"2021-04-14T23:12:26+00:00\",\"dateModified\":\"2021-04-14T23:57:12+00:00\",\"author\":{\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/pt_br\/#\/schema\/person\/17ad0805d3d63ed6c6e74b1497107475\"},\"description\":\"Com a inviabiliza\u00e7\u00e3o do Brussels Motor Show devido a pandemia, a Honda decidiu promover uma campanha nativa na Outbrain com foco em seu showroom virtual.\",\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.outbrain.com\/case-studies\/pt_br\/honda-maximiza-conversoes-para-showroom-virtual\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/pt_br\/honda-maximiza-conversoes-para-showroom-virtual\/#primaryimage\",\"url\":\"https:\/\/www.outbrain.com\/case-studies\/pt_br\/wp-content\/uploads\/sites\/6\/2021\/04\/emrecan-arik-dgquDmlhRAI-unsplash-scaled.jpg\",\"contentUrl\":\"https:\/\/www.outbrain.com\/case-studies\/pt_br\/wp-content\/uploads\/sites\/6\/2021\/04\/emrecan-arik-dgquDmlhRAI-unsplash-scaled.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/pt_br\/#website\",\"url\":\"https:\/\/www.outbrain.com\/case-studies\/pt_br\/\",\"name\":\"Portuguese\",\"description\":\"Just another Outbrain case studies Sites site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.outbrain.com\/case-studies\/pt_br\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/pt_br\/#\/schema\/person\/17ad0805d3d63ed6c6e74b1497107475\",\"name\":\"fnegrini\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/cb21a84d150c01ec663b01d1d5370fa90de650283d7eab31e7c69229acce1f91?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/cb21a84d150c01ec663b01d1d5370fa90de650283d7eab31e7c69229acce1f91?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/cb21a84d150c01ec663b01d1d5370fa90de650283d7eab31e7c69229acce1f91?s=96&d=mm&r=g\",\"caption\":\"fnegrini\"},\"url\":\"https:\/\/www.outbrain.com\/case-studies\/pt_br\/author\/fnegrini\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Honda maximiza convers\u00f5es para seu showroom virtual com o Conversion Bid Strategy da Outbrain - Portuguese","description":"Com a inviabiliza\u00e7\u00e3o do Brussels Motor Show devido a pandemia, a Honda decidiu promover uma campanha nativa na Outbrain com foco em seu showroom virtual.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.outbrain.com\/case-studies\/pt_br\/honda-maximiza-conversoes-para-showroom-virtual\/","og_locale":"pt_BR","og_type":"article","og_title":"Honda maximiza convers\u00f5es para seu showroom virtual com o Conversion Bid Strategy da Outbrain - Portuguese","og_description":"Com a inviabiliza\u00e7\u00e3o do Brussels Motor Show devido a pandemia, a Honda decidiu promover uma campanha nativa na Outbrain com foco em seu showroom virtual.","og_url":"https:\/\/www.outbrain.com\/case-studies\/pt_br\/honda-maximiza-conversoes-para-showroom-virtual\/","og_site_name":"Portuguese","article_published_time":"2021-04-14T23:12:26+00:00","article_modified_time":"2021-04-14T23:57:12+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/www.outbrain.com\/case-studies\/pt_br\/wp-content\/uploads\/sites\/6\/2021\/04\/emrecan-arik-dgquDmlhRAI-unsplash-scaled.jpg","type":"image\/jpeg"}],"author":"fnegrini","twitter_card":"summary_large_image","twitter_misc":{"Written by":"fnegrini"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.outbrain.com\/case-studies\/pt_br\/honda-maximiza-conversoes-para-showroom-virtual\/#article","isPartOf":{"@id":"https:\/\/www.outbrain.com\/case-studies\/pt_br\/honda-maximiza-conversoes-para-showroom-virtual\/"},"author":{"name":"fnegrini","@id":"https:\/\/www.outbrain.com\/case-studies\/pt_br\/#\/schema\/person\/17ad0805d3d63ed6c6e74b1497107475"},"headline":"Honda maximiza convers\u00f5es para seu showroom virtual com o Conversion Bid Strategy da Outbrain","datePublished":"2021-04-14T23:12:26+00:00","dateModified":"2021-04-14T23:57:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.outbrain.com\/case-studies\/pt_br\/honda-maximiza-conversoes-para-showroom-virtual\/"},"wordCount":88,"commentCount":0,"image":{"@id":"https:\/\/www.outbrain.com\/case-studies\/pt_br\/honda-maximiza-conversoes-para-showroom-virtual\/#primaryimage"},"thumbnailUrl":"https:\/\/www.outbrain.com\/case-studies\/pt_br\/wp-content\/uploads\/sites\/6\/2021\/04\/emrecan-arik-dgquDmlhRAI-unsplash-scaled.jpg","keywords":["Convers\u00f5es"],"articleSection":["Automotivo"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.outbrain.com\/case-studies\/pt_br\/honda-maximiza-conversoes-para-showroom-virtual\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.outbrain.com\/case-studies\/pt_br\/honda-maximiza-conversoes-para-showroom-virtual\/","url":"https:\/\/www.outbrain.com\/case-studies\/pt_br\/honda-maximiza-conversoes-para-showroom-virtual\/","name":"Honda maximiza convers\u00f5es para seu showroom virtual com o Conversion Bid Strategy da Outbrain - Portuguese","isPartOf":{"@id":"https:\/\/www.outbrain.com\/case-studies\/pt_br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.outbrain.com\/case-studies\/pt_br\/honda-maximiza-conversoes-para-showroom-virtual\/#primaryimage"},"image":{"@id":"https:\/\/www.outbrain.com\/case-studies\/pt_br\/honda-maximiza-conversoes-para-showroom-virtual\/#primaryimage"},"thumbnailUrl":"https:\/\/www.outbrain.com\/case-studies\/pt_br\/wp-content\/uploads\/sites\/6\/2021\/04\/emrecan-arik-dgquDmlhRAI-unsplash-scaled.jpg","datePublished":"2021-04-14T23:12:26+00:00","dateModified":"2021-04-14T23:57:12+00:00","author":{"@id":"https:\/\/www.outbrain.com\/case-studies\/pt_br\/#\/schema\/person\/17ad0805d3d63ed6c6e74b1497107475"},"description":"Com a inviabiliza\u00e7\u00e3o do Brussels Motor Show devido a pandemia, a Honda decidiu promover uma campanha nativa na Outbrain com foco em seu showroom virtual.","inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.outbrain.com\/case-studies\/pt_br\/honda-maximiza-conversoes-para-showroom-virtual\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.outbrain.com\/case-studies\/pt_br\/honda-maximiza-conversoes-para-showroom-virtual\/#primaryimage","url":"https:\/\/www.outbrain.com\/case-studies\/pt_br\/wp-content\/uploads\/sites\/6\/2021\/04\/emrecan-arik-dgquDmlhRAI-unsplash-scaled.jpg","contentUrl":"https:\/\/www.outbrain.com\/case-studies\/pt_br\/wp-content\/uploads\/sites\/6\/2021\/04\/emrecan-arik-dgquDmlhRAI-unsplash-scaled.jpg","width":2560,"height":1707},{"@type":"WebSite","@id":"https:\/\/www.outbrain.com\/case-studies\/pt_br\/#website","url":"https:\/\/www.outbrain.com\/case-studies\/pt_br\/","name":"Portuguese","description":"Just another Outbrain case studies Sites site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.outbrain.com\/case-studies\/pt_br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/www.outbrain.com\/case-studies\/pt_br\/#\/schema\/person\/17ad0805d3d63ed6c6e74b1497107475","name":"fnegrini","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/cb21a84d150c01ec663b01d1d5370fa90de650283d7eab31e7c69229acce1f91?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/cb21a84d150c01ec663b01d1d5370fa90de650283d7eab31e7c69229acce1f91?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cb21a84d150c01ec663b01d1d5370fa90de650283d7eab31e7c69229acce1f91?s=96&d=mm&r=g","caption":"fnegrini"},"url":"https:\/\/www.outbrain.com\/case-studies\/pt_br\/author\/fnegrini\/"}]}},"_links":{"self":[{"href":"https:\/\/www.outbrain.com\/case-studies\/pt_br\/wp-json\/wp\/v2\/posts\/387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outbrain.com\/case-studies\/pt_br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outbrain.com\/case-studies\/pt_br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outbrain.com\/case-studies\/pt_br\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outbrain.com\/case-studies\/pt_br\/wp-json\/wp\/v2\/comments?post=387"}],"version-history":[{"count":0,"href":"https:\/\/www.outbrain.com\/case-studies\/pt_br\/wp-json\/wp\/v2\/posts\/387\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outbrain.com\/case-studies\/pt_br\/wp-json\/wp\/v2\/media\/389"}],"wp:attachment":[{"href":"https:\/\/www.outbrain.com\/case-studies\/pt_br\/wp-json\/wp\/v2\/media?parent=387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outbrain.com\/case-studies\/pt_br\/wp-json\/wp\/v2\/categories?post=387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outbrain.com\/case-studies\/pt_br\/wp-json\/wp\/v2\/tags?post=387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}