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Acierto.com is a price comparison platform that enables users to compare insurance packages in Spain. Part of the Bauer Media Group, a multinational communications group the platform offers price comparisons for cars, motorbikes, health, and life insurance.
The company’s collaboration stemmed from a desire to identify new effective channels that could enhance its digital strategy, generate more quality traffic, and increase the number of leads. Acierto.com incorporated Outbrain’s recommendation technology to promote its “You deserve to be right” campaign, which focused on increasing website traffic through the promotion of a variety of insurance packages.
The company’s aim was to generate leads with a maximum CPL of €50. To achieve this goal, they combined compelling content with Outbrain’s Interest Targeting technology to find audiences whose interests were most aligned with its offers. The brand’s different health and car insurance services were promoted in specific categories, such as sports, across Outbrain’s premium publisher network.
In addition, Acierto.com was able to create engagement among audiences that had yet to click on its content by optimizing headlines and images that convey trust, flexibility, and savings in the family economy, thus achieving a more optimal CPC and CPL.
Acierto.com achieved its goals of generating leads at an optimal cost.
Outbrain helped us generate website traffic at a very good cost. In addition to increasing click-through rates, the campaign was able to drive more users down the funnel and have them compare our products – in other words, become quality leads. Moving forward, we’re also considering Outbrain to achieve our branding and awareness objectives.”
