Outbrain’s Click-to-Watch gives brands like Joyn a powerful way to connect and interact with its target audience, thanks to a 100% opt-in format where consumers actively decide to watch the video and engage with it thanks to a premium experience: full screen, sound on and with full branding options (branded layer and logo). The campaigns combined awareness with performance goals. The integrated CTA in the video trailers for Joyn’s new productions drove consumers directly to the website where they could start watching the series with a single click. This post-click engagement was measured by Joyn. In combination with targeting tools such as Outbrain’s Lookalike Audiences, Joyn was also able to reach consumers who share similar interests to its existing customers.