A great advantage for publishers seeking to generate digital subscriptions or app downloads is the great affinity Outbrain users have for high-quality content. Recommendations for F.A.Z. apps were based on attention-grabbing placements in the Outbrain network and relied on proprietary interest data to reach audiences with content they truly care about.
F.A.Z. used Outbrain’s Bid Strategy to improve the campaign’s efficiency. With this tool, the advertiser defines KPIs, such as app downloads or other conversion metrics. With the support of machine learning, Outbrain then automatically optimises granular campaign settings that contribute to achieve the pre-defined goals.