A big advantage for publishers using Outbrain to generate print and digital subscriptions is the affinity its users have for high-quality content. Native Discovery appeals to audiences on premium publications and reaches them at the very moment they are open to new content. Outbrain’s range of targeting tools and proprietary interest data ensures that readers receive recommendations on the topics that interest them most.
To generate print subscriptions, F.A.S. used Outbrain‘s Interest Targeting feature to leverage interest insights and distribute content to people who are most likely to engage. Based on F.A.S.’s target group, users with a specific interest in business & finance topics received subscription recommendations.