{"id":930,"date":"2022-06-29T12:52:29","date_gmt":"2022-06-29T12:52:29","guid":{"rendered":"https:\/\/www.outbrain.com\/case-studies\/fr\/?p=930"},"modified":"2022-06-29T12:57:24","modified_gmt":"2022-06-29T12:57:24","slug":"geox-booste-sa-notoriete-et-lengagement-pour-ses-nouvelles-collections-de-chaussures-grace-a-outbrain","status":"publish","type":"post","link":"https:\/\/www.outbrain.com\/case-studies\/fr\/geox-booste-sa-notoriete-et-lengagement-pour-ses-nouvelles-collections-de-chaussures-grace-a-outbrain\/","title":{"rendered":"Geox booste sa notori\u00e9t\u00e9 et l\u2018engagement pour ses nouvelles collections de chaussures gr\u00e2ce \u00e0 Outbrain"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.geox.com\/fr-FR\/\" target=\"_blank\" aria-label=\"undefined (s\u2019ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\">Geox<\/a> est une entreprise italienne qui conjugue un design d\u2018inspiration urbaine avec des technologies innovantes pour cr\u00e9er des collections de chaussures et de v\u00eatements exclusives. De la d\u00e9contraction \u00e0 l\u2018\u00e9l\u00e9gance, l\u2018entreprise se concentre sur l\u2018innovation pour offrir confort et bien-\u00eatre aux hommes et aux femmes de tous \u00e2ges.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Geox est une entreprise italienne qui conjugue un design d\u2018inspiration urbaine avec des technologies innovantes pour cr\u00e9er des collections de chaussures et de v\u00eatements exclusives. De la d\u00e9contraction \u00e0 l\u2018\u00e9l\u00e9gance, l\u2018entreprise se concentre sur l\u2018innovation pour offrir confort et bien-\u00eatre aux hommes et aux femmes de tous \u00e2ges.<\/p>\n","protected":false},"author":27,"featured_media":933,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69],"tags":[34],"class_list":["post-930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail","tag-engagement"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Geox booste sa notori\u00e9t\u00e9 et l\u2018engagement pour ses nouvelles collections gr\u00e2ce \u00e0 Outbrain<\/title>\n<meta name=\"description\" content=\"Geox a test\u00e9 le format &quot;Native Display&quot; d\u2018Outbrain afin 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