{"id":815,"date":"2021-12-15T17:40:57","date_gmt":"2021-12-15T17:40:57","guid":{"rendered":"https:\/\/www.outbrain.com\/case-studies\/fr\/?p=815"},"modified":"2021-12-16T09:18:31","modified_gmt":"2021-12-16T09:18:31","slug":"outbrain-se-positionne-comme-un-partenaire-360-de-suisse-tourisme","status":"publish","type":"post","link":"https:\/\/www.outbrain.com\/case-studies\/fr\/outbrain-se-positionne-comme-un-partenaire-360-de-suisse-tourisme\/","title":{"rendered":"Outbrain se positionne comme un partenaire 360\u00b0 de Suisse Tourisme"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.myswitzerland.com\/fr-ca\/\" target=\"_blank\" aria-label=\"undefined (s\u2019ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\">Suisse Tourisme<\/a> (ST) a pour mission de promouvoir l\u2019attrait touristique de la Suisse tant au plan national qu\u2019international. Une partie importante de son activit\u00e9 repose sur des campagnes de communication visant \u00e0 stimuler la demande et \u00e0 valoriser les atouts de la Suisse comme destination touristique, entre modernit\u00e9 et authenticit\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Suisse Tourisme (ST) a pour mission de promouvoir l\u2019attrait touristique de la Suisse tant au plan national qu\u2019international. Une partie importante de son activit\u00e9 repose sur des campagnes de communication visant \u00e0 stimuler la demande et \u00e0 valoriser les atouts de la Suisse comme destination touristique, entre modernit\u00e9 et authenticit\u00e9.<\/p>\n","protected":false},"author":27,"featured_media":816,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[34,48],"class_list":["post-815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tourisme","tag-engagement","tag-notoriete"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Outbrain se positionne comme un partenaire 360\u00b0 de Suisse Tourisme - French<\/title>\n<meta name=\"description\" content=\"Outbrain a permis de booster la notori\u00e9t\u00e9 et maintenir un taux d\u2019engagement \u00e9lev\u00e9 : 0,65% de CTR, 75% de visibilit\u00e9 et -13% de CPM vs. objectif\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.outbrain.com\/case-studies\/fr\/outbrain-se-positionne-comme-un-partenaire-360-de-suisse-tourisme\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Outbrain se positionne comme un partenaire 360\u00b0 de Suisse Tourisme - French\" \/>\n<meta property=\"og:description\" content=\"Outbrain a permis de booster la notori\u00e9t\u00e9 et maintenir un taux d\u2019engagement \u00e9lev\u00e9 : 0,65% de CTR, 75% de visibilit\u00e9 et -13% de CPM vs. objectif\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.outbrain.com\/case-studies\/fr\/outbrain-se-positionne-comme-un-partenaire-360-de-suisse-tourisme\/\" \/>\n<meta property=\"og:site_name\" content=\"French\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-15T17:40:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-16T09:18:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.outbrain.com\/case-studies\/fr\/wp-content\/uploads\/sites\/3\/2021\/12\/shutterstock_1919858303-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"436\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Adrien Boespflug\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adrien Boespflug\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/fr\/outbrain-se-positionne-comme-un-partenaire-360-de-suisse-tourisme\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/fr\/outbrain-se-positionne-comme-un-partenaire-360-de-suisse-tourisme\/\"},\"author\":{\"name\":\"Adrien Boespflug\",\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/fr\/#\/schema\/person\/8ef317bf4bad92cbd21673818aeb613d\"},\"headline\":\"Outbrain se positionne comme un partenaire 360\u00b0 de Suisse Tourisme\",\"datePublished\":\"2021-12-15T17:40:57+00:00\",\"dateModified\":\"2021-12-16T09:18:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/fr\/outbrain-se-positionne-comme-un-partenaire-360-de-suisse-tourisme\/\"},\"wordCount\":59,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/fr\/outbrain-se-positionne-comme-un-partenaire-360-de-suisse-tourisme\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.outbrain.com\/case-studies\/fr\/wp-content\/uploads\/sites\/3\/2021\/12\/shutterstock_1919858303-1.png\",\"keywords\":[\"Engagement\",\"Notori\u00e9t\u00e9\"],\"articleSection\":[\"Tourisme\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.outbrain.com\/case-studies\/fr\/outbrain-se-positionne-comme-un-partenaire-360-de-suisse-tourisme\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/fr\/outbrain-se-positionne-comme-un-partenaire-360-de-suisse-tourisme\/\",\"url\":\"https:\/\/www.outbrain.com\/case-studies\/fr\/outbrain-se-positionne-comme-un-partenaire-360-de-suisse-tourisme\/\",\"name\":\"Outbrain se positionne comme un partenaire 360\u00b0 de Suisse Tourisme - 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