{"id":804,"date":"2021-12-10T17:44:27","date_gmt":"2021-12-10T17:44:27","guid":{"rendered":"https:\/\/www.outbrain.com\/case-studies\/fr\/?p=804"},"modified":"2022-01-14T15:17:48","modified_gmt":"2022-01-14T15:17:48","slug":"matera-accelere-son-developpement-grace-au-fort-volume-de-leads-generes-par-outbrain","status":"publish","type":"post","link":"https:\/\/www.outbrain.com\/case-studies\/fr\/matera-accelere-son-developpement-grace-au-fort-volume-de-leads-generes-par-outbrain\/","title":{"rendered":"La start-up Matera acc\u00e9l\u00e8re son d\u00e9veloppement gr\u00e2ce au fort volume de leads g\u00e9n\u00e9r\u00e9s par Outbrain"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.matera.eu\/fr\" target=\"_blank\" aria-label=\"undefined (s\u2019ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\">Matera<\/a>, start-up SaaS fran\u00e7aise, r\u00e9invente la gestion de copropri\u00e9t\u00e9 en proposant une alternative aux syndics professionnels. La plateforme, cr\u00e9\u00e9e en 2017, se d\u00e9veloppe tr\u00e8s rapidement, gr\u00e2ce notamment \u00e0 plusieurs lev\u00e9es de fonds successives.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Matera, start-up SaaS fran\u00e7aise, r\u00e9invente la gestion de copropri\u00e9t\u00e9 en proposant une alternative aux syndics professionnels. La plateforme, cr\u00e9\u00e9e en 2017, se d\u00e9veloppe tr\u00e8s rapidement, gr\u00e2ce notamment \u00e0 plusieurs lev\u00e9es de fonds successives.<\/p>\n","protected":false},"author":27,"featured_media":808,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[27],"class_list":["post-804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech","tag-generation-de-leads"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>La start-up Matera acc\u00e9l\u00e8re son d\u00e9veloppement gr\u00e2ce au fort volume de leads g\u00e9n\u00e9r\u00e9s par Outbrain - French<\/title>\n<meta name=\"description\" content=\"L\u2019implication de Matera dans ses campagnes a permis de surpasser tous ses objectifs : -35% de CPL vs. objectifs et 2,6x le taux de conversion vs. Social.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.outbrain.com\/case-studies\/fr\/matera-accelere-son-developpement-grace-au-fort-volume-de-leads-generes-par-outbrain\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La start-up Matera acc\u00e9l\u00e8re son d\u00e9veloppement gr\u00e2ce au fort volume de leads g\u00e9n\u00e9r\u00e9s par Outbrain - 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