{"id":788,"date":"2021-12-06T16:28:50","date_gmt":"2021-12-06T16:28:50","guid":{"rendered":"https:\/\/www.outbrain.com\/case-studies\/fr\/?p=788"},"modified":"2021-12-06T16:40:33","modified_gmt":"2021-12-06T16:40:33","slug":"loreal-paris-optimise-le-cpa-de-sa-campagne-video-standup-avec-outbrain","status":"publish","type":"post","link":"https:\/\/www.outbrain.com\/case-studies\/fr\/loreal-paris-optimise-le-cpa-de-sa-campagne-video-standup-avec-outbrain\/","title":{"rendered":"L\u2018Or\u00e9al Paris optimise le CPA de sa campagne vid\u00e9o \u201cStandUp\u201d avec Outbrain"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.loreal.com\/fr\/\" target=\"_blank\" aria-label=\"undefined (s\u2019ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\">L\u2018Or\u00e9al<\/a>, pr\u00e9sent dans 130 pays sur les 5 continents, est le leader mondial de l\u2018industrie des produits de beaut\u00e9. Sa mission est de proposer des produits cosm\u00e9tiques innovants et de qualit\u00e9 sup\u00e9rieure aux femmes et aux hommes du monde entier, mettant en avant la diversit\u00e9 de ses clients.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2018Or\u00e9al, pr\u00e9sent dans 130 pays sur les 5 continents, est le leader mondial de l\u2018industrie des produits de beaut\u00e9. Sa mission est de proposer des produits cosm\u00e9tiques innovants et de qualit\u00e9 sup\u00e9rieure aux femmes et aux hommes du monde entier, mettant en avant la diversit\u00e9 de ses clients.<\/p>\n","protected":false},"author":27,"featured_media":789,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69],"tags":[27],"class_list":["post-788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail","tag-generation-de-leads"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>L\u2018Or\u00e9al Paris optimise le CPA de sa campagne vid\u00e9o \u201cStandUp\u201d avec Outbrain - French<\/title>\n<meta name=\"description\" content=\"L\u2018Or\u00e9al Paris a obtenu de tr\u00e8s bons r\u00e9sultats gr\u00e2ce \u00e0 la combinaison des Smartads et l\u2018utilisation des outils d\u2018auto-optimisation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.outbrain.com\/case-studies\/fr\/loreal-paris-optimise-le-cpa-de-sa-campagne-video-standup-avec-outbrain\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2018Or\u00e9al Paris optimise le CPA de sa campagne vid\u00e9o \u201cStandUp\u201d avec Outbrain - French\" \/>\n<meta property=\"og:description\" content=\"L\u2018Or\u00e9al Paris a obtenu de tr\u00e8s bons r\u00e9sultats gr\u00e2ce \u00e0 la combinaison des Smartads et l\u2018utilisation des outils d\u2018auto-optimisation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.outbrain.com\/case-studies\/fr\/loreal-paris-optimise-le-cpa-de-sa-campagne-video-standup-avec-outbrain\/\" \/>\n<meta property=\"og:site_name\" content=\"French\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-06T16:28:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-06T16:40:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.outbrain.com\/case-studies\/fr\/wp-content\/uploads\/sites\/3\/2021\/12\/LOreal-Header.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Adrien Boespflug\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adrien Boespflug\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/fr\/loreal-paris-optimise-le-cpa-de-sa-campagne-video-standup-avec-outbrain\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/fr\/loreal-paris-optimise-le-cpa-de-sa-campagne-video-standup-avec-outbrain\/\"},\"author\":{\"name\":\"Adrien Boespflug\",\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/fr\/#\/schema\/person\/8ef317bf4bad92cbd21673818aeb613d\"},\"headline\":\"L\u2018Or\u00e9al Paris optimise le CPA de sa campagne vid\u00e9o \u201cStandUp\u201d avec Outbrain\",\"datePublished\":\"2021-12-06T16:28:50+00:00\",\"dateModified\":\"2021-12-06T16:40:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/fr\/loreal-paris-optimise-le-cpa-de-sa-campagne-video-standup-avec-outbrain\/\"},\"wordCount\":67,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/fr\/loreal-paris-optimise-le-cpa-de-sa-campagne-video-standup-avec-outbrain\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.outbrain.com\/case-studies\/fr\/wp-content\/uploads\/sites\/3\/2021\/12\/LOreal-Header.jpeg\",\"keywords\":[\"G\u00e9n\u00e9ration de leads\"],\"articleSection\":[\"Retail\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.outbrain.com\/case-studies\/fr\/loreal-paris-optimise-le-cpa-de-sa-campagne-video-standup-avec-outbrain\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/fr\/loreal-paris-optimise-le-cpa-de-sa-campagne-video-standup-avec-outbrain\/\",\"url\":\"https:\/\/www.outbrain.com\/case-studies\/fr\/loreal-paris-optimise-le-cpa-de-sa-campagne-video-standup-avec-outbrain\/\",\"name\":\"L\u2018Or\u00e9al Paris optimise le CPA de sa campagne vid\u00e9o \u201cStandUp\u201d avec Outbrain - 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