{"id":733,"date":"2021-08-16T16:54:33","date_gmt":"2021-08-16T16:54:33","guid":{"rendered":"https:\/\/wpadmin.outbrain.com\/case-studies\/fr\/?p=733"},"modified":"2021-08-16T16:54:35","modified_gmt":"2021-08-16T16:54:35","slug":"leroy-merlin-reduit-son-cout-par-session-de-45-avec-outbrain","status":"publish","type":"post","link":"https:\/\/www.outbrain.com\/case-studies\/fr\/leroy-merlin-reduit-son-cout-par-session-de-45-avec-outbrain\/","title":{"rendered":"Leroy Merlin r\u00e9duit son co\u00fbt par session de 45% et  touche une nouvelle audience qualifi\u00e9e avec Outbrain"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.leroymerlin.fr\/\" target=\"_blank\" aria-label=\"undefined (s\u2019ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\">Leroy Merlin<\/a> est une entreprise fran\u00e7aise sp\u00e9cialis\u00e9e dans le bricolage, la construction, le jardinage et la d\u00e9coration d\u2019int\u00e9rieur. En Italie, ce sont plus de 28 millions de clients qui font leurs achats dans 50 points de vente chaque ann\u00e9e.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leroy Merlin est une entreprise fran\u00e7aise sp\u00e9cialis\u00e9e dans le bricolage, la construction, le jardinage et la d\u00e9coration d\u2019int\u00e9rieur. En Italie, ce sont plus de 28 millions de clients qui font leurs achats dans 50 points de vente chaque ann\u00e9e.<\/p>\n","protected":false},"author":27,"featured_media":737,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[66],"tags":[],"class_list":["post-733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Leroy Merlin r\u00e9duit son co\u00fbt par session de 45% et touche une nouvelle audience qualifi\u00e9e avec Outbrain - French<\/title>\n<meta name=\"description\" content=\"Gr\u00e2ce \u00e0 Outbrain, Leroy Merlin a facilement atteint ses objectifs de notori\u00e9t\u00e9 et de g\u00e9n\u00e9ration de trafic qualifi\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.outbrain.com\/case-studies\/fr\/leroy-merlin-reduit-son-cout-par-session-de-45-avec-outbrain\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leroy Merlin r\u00e9duit son co\u00fbt par session de 45% et touche une nouvelle audience qualifi\u00e9e avec Outbrain - 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