{"id":638,"date":"2021-04-15T17:54:14","date_gmt":"2021-04-15T17:54:14","guid":{"rendered":"https:\/\/wpadmin.outbrain.com\/case-studies\/fr\/?p=638"},"modified":"2021-04-15T18:00:30","modified_gmt":"2021-04-15T18:00:30","slug":"honda-maximise-les-conversions-de-son-showroom-virtuel-grace-a-la-solution-conversion-bid-strategy-doutbrain","status":"publish","type":"post","link":"https:\/\/www.outbrain.com\/case-studies\/fr\/honda-maximise-les-conversions-de-son-showroom-virtuel-grace-a-la-solution-conversion-bid-strategy-doutbrain\/","title":{"rendered":"Honda maximise les conversions de son showroom virtuel gr\u00e2ce \u00e0 la solution \u201cConversion Bid Strategy\u201d d\u2019Outbrain"},"content":{"rendered":"\n<p><a aria-label=\"undefined (s\u2019ouvre dans un nouvel onglet)\" href=\"https:\/\/www.honda.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Honda<\/a>, un des plus grands constructeurs automobiles, a vendu 4,85 millions de voitures dans le monde en 2020. L\u2018\u00e9dition 2021 du Brussel Motor Show (BMS) &#8211; un \u00e9v\u00e9nement majeur pour l\u2019industrie automobile &#8211; n\u2019ayant pas pu se tenir en raison de la pand\u00e9mie, Honda a opt\u00e9 pour une campagne de publicit\u00e9 digitale comprenant Display, Social et Native. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Honda, un des plus grands constructeurs automobiles, a vendu 4,85 millions de voitures dans le monde en 2020. L\u2018\u00e9dition 2021 du Brussel Motor Show (BMS) &#8211; un \u00e9v\u00e9nement majeur pour l\u2019industrie automobile &#8211; n\u2019ayant pas pu se tenir en raison de la pand\u00e9mie, Honda a opt\u00e9 pour une campagne de publicit\u00e9 digitale comprenant Display, Social [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automobile"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Honda maximise les conversions de son showroom virtuel gr\u00e2ce \u00e0 la solution \u201cConversion Bid Strategy\u201d d\u2019Outbrain - French<\/title>\n<meta name=\"description\" content=\"Pour atteindre et d\u00e9passer ses objectifs de g\u00e9n\u00e9rer un maximum de conversions, Honda a utilis\u00e9 \u201cConversion Bid Strategy\u201d: +273% de CTR.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.outbrain.com\/case-studies\/fr\/honda-maximise-les-conversions-de-son-showroom-virtuel-grace-a-la-solution-conversion-bid-strategy-doutbrain\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Honda maximise les conversions de son showroom virtuel gr\u00e2ce \u00e0 la solution \u201cConversion Bid Strategy\u201d d\u2019Outbrain - French\" \/>\n<meta property=\"og:description\" content=\"Pour atteindre et d\u00e9passer ses objectifs de g\u00e9n\u00e9rer un maximum de conversions, Honda a utilis\u00e9 \u201cConversion Bid Strategy\u201d: +273% de CTR.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.outbrain.com\/case-studies\/fr\/honda-maximise-les-conversions-de-son-showroom-virtuel-grace-a-la-solution-conversion-bid-strategy-doutbrain\/\" \/>\n<meta property=\"og:site_name\" content=\"French\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-15T17:54:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-15T18:00:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.outbrain.com\/case-studies\/fr\/wp-content\/uploads\/sites\/3\/2021\/04\/emrecan-arik-dgquDmlhRAI-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Adrien Boespflug\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adrien Boespflug\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/fr\/honda-maximise-les-conversions-de-son-showroom-virtuel-grace-a-la-solution-conversion-bid-strategy-doutbrain\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/fr\/honda-maximise-les-conversions-de-son-showroom-virtuel-grace-a-la-solution-conversion-bid-strategy-doutbrain\/\"},\"author\":{\"name\":\"Adrien Boespflug\",\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/fr\/#\/schema\/person\/8ef317bf4bad92cbd21673818aeb613d\"},\"headline\":\"Honda maximise les conversions de son showroom virtuel gr\u00e2ce \u00e0 la solution \u201cConversion Bid Strategy\u201d d\u2019Outbrain\",\"datePublished\":\"2021-04-15T17:54:14+00:00\",\"dateModified\":\"2021-04-15T18:00:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/fr\/honda-maximise-les-conversions-de-son-showroom-virtuel-grace-a-la-solution-conversion-bid-strategy-doutbrain\/\"},\"wordCount\":76,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/fr\/honda-maximise-les-conversions-de-son-showroom-virtuel-grace-a-la-solution-conversion-bid-strategy-doutbrain\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.outbrain.com\/case-studies\/fr\/wp-content\/uploads\/sites\/3\/2021\/04\/emrecan-arik-dgquDmlhRAI-unsplash-scaled.jpg\",\"articleSection\":[\"Automobile\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.outbrain.com\/case-studies\/fr\/honda-maximise-les-conversions-de-son-showroom-virtuel-grace-a-la-solution-conversion-bid-strategy-doutbrain\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/fr\/honda-maximise-les-conversions-de-son-showroom-virtuel-grace-a-la-solution-conversion-bid-strategy-doutbrain\/\",\"url\":\"https:\/\/www.outbrain.com\/case-studies\/fr\/honda-maximise-les-conversions-de-son-showroom-virtuel-grace-a-la-solution-conversion-bid-strategy-doutbrain\/\",\"name\":\"Honda maximise les conversions de son showroom virtuel gr\u00e2ce \u00e0 la solution \u201cConversion Bid Strategy\u201d d\u2019Outbrain - 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